AIM Research methodology · since 2018
Two axes.
Every vendor.
Since 2018.
The PeMa Quadrant maps technology vendors on market Penetration and technology Maturity, so enterprise buyers can compare a market at a glance and see how it moves year to year.
9
Years published
31
PeMa studies
341
Vendors evaluated
16
Markets studied
Seasoned
High maturity, lower penetration
Leaders
High maturity, high penetration
Challengers
Lower maturity, lower penetration
Growth
High penetration, lower maturity
The four quadrants
What each placement tells a buyer
Counts show how many vendors sit in each quadrant across the latest edition of every market.
156
Leaders
Proven at scale and technically mature. The safe starting point for large, multi-year programmes.
Shortlist when scale and delivery track record matter most →
113
Seasoned
Deep capability with a smaller footprint. Often the specialist pick for a focused, complex need.
Shortlist for depth in a narrow problem →
43
Growth
Wide market reach while the technology catches up. Strong on coverage and commercial flexibility.
Shortlist for reach, scale-up and cost →
116
Challengers
Earlier in both dimensions, frequently the fastest-moving firms in the next edition.
Watch for momentum between editions →
PeMa Live · Data Science Service Providers
How each vendor’s band has changed, edition by edition
Every edition places vendors relative to the others evaluated that year, so we compare bands across years rather than dot positions.
2026 edition · snapshot
15 vendors placed · Overall · positions relative to this edition only
Placement only · dots without scores are arranged within their band.
Positions are relative to the vendors evaluated in each edition. A dot moving does not by itself mean a vendor improved or declined.
| Vendor | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Leader |
|---|---|---|---|---|---|---|---|---|---|---|
| Genpact | L | L | L | L | L | L | L | – | L | 8× |
| Tiger Analytics | G | L | L | L | L | L | L | L | – | 7× |
| Fractal Analytics | – | – | L | L | L | L | L | L | – | 6× |
| C5i | G | L | G | L | L | S | L | L | – | 5× |
| MathCo | G | S | S | L | L | L | L | L | – | 5× |
| Wipro | – | L | L | – | – | L | – | – | L | 4× |
| BRIDGEi2i | – | L | L | L | – | – | – | – | – | 3× |
| LatentView Analytics | – | – | – | – | – | L | L | L | – | 3× |
| Axtria | – | – | – | L | G | G | L | – | – | 2× |
| Evalueserve | – | – | – | L | G | G | – | L | – | 2× |
| Dentsu | – | – | – | – | – | L | G | L | – | 2× |
| EXL | – | – | – | – | G | L | L | – | – | 2× |
| EY Global Delivery Services LLP | – | – | – | – | L | G | L | – | – | 2× |
| EY | – | – | – | L | – | – | – | – | L | 2× |
| Happiest Minds Technologies | – | – | – | C | S | – | S | L | – | 1× |
| eClerx | – | – | – | L | G | G | – | – | – | 1× |
| Tredence | – | S | G | – | – | – | – | L | – | 1× |
| Ugam | – | G | G | – | L | – | – | – | – | 1× |
| Tech Mahindra | – | – | – | – | – | – | L | – | S | 1× |
| Accenture | – | – | – | – | – | – | – | – | L | 1× |
| Blend360 | – | – | – | – | – | – | – | L | – | 1× |
| Bridgei2i | L | – | – | – | – | – | – | – | – | 1× |
| Capgemini | – | – | – | – | – | – | – | – | L | 1× |
| Coforge | – | – | – | – | – | – | – | L | – | 1× |
| Fujitsu | – | – | – | – | – | – | – | – | L | 1× |
| Hitachi Digital Services | – | – | – | – | – | – | – | – | L | 1× |
| Infosys | – | – | – | – | – | – | – | – | L | 1× |
| NTT Data | – | – | – | – | – | – | – | – | L | 1× |
| PwC India | – | – | – | – | L | – | – | – | – | 1× |
| Straive | – | – | – | – | – | – | – | L | – | 1× |
| TCS | – | – | – | – | – | – | – | – | L | 1× |
| Ugam Solutions | – | – | – | L | – | – | – | – | – | 1× |
| WNS Global Services | – | – | – | – | – | – | L | – | – | 1× |
| Analytic Edge | S | C | C | C | C | C | – | – | – | 0× |
| Hansa Cequity | – | C | S | S | S | S | S | – | – | 0× |
| Absolutdata | G | G | G | G | G | – | – | – | – | 0× |
| Abzooba | – | S | S | C | C | C | – | – | – | 0× |
| Aays | – | – | – | – | C | C | S | S | – | 0× |
| Brillio | – | S | G | G | – | G | – | – | – | 0× |
| G-Square Solutions | – | – | C | C | C | – | C | – | – | 0× |
| Knowledge Foundry | – | C | C | C | – | – | C | – | – | 0× |
| Polestar Analytics | – | – | – | – | C | C | S | S | – | 0× |
| Techvantage | – | – | C | C | – | C | C | – | – | 0× |
| Cartesian Consulting | S | S | S | – | – | – | – | – | – | 0× |
| Concentrix | – | – | – | – | G | S | G | – | – | 0× |
| Datalicious | C | C | C | – | – | – | – | – | – | 0× |
| FN Mathlogic | C | C | C | – | – | – | – | – | – | 0× |
| FN MathLogic | – | – | – | – | C | C | C | – | – | 0× |
| Indus Net Technologies | – | – | – | – | – | S | C | C | – | 0× |
| IQLECT | – | C | S | C | – | – | – | – | – | 0× |
| SG Analytics | – | – | – | – | C | S | S | – | – | 0× |
| SIBIA | C | C | C | – | – | – | – | – | – | 0× |
| The Smart Cube | – | – | C | G | S | – | – | – | – | 0× |
| Think360.ai | – | – | – | – | C | C | C | – | – | 0× |
| Agilisium | – | – | – | – | – | – | S | S | – | 0× |
| Akaike Technologies | – | – | – | – | – | C | C | – | – | 0× |
| BluePi | C | C | – | – | – | – | – | – | – | 0× |
| Convergytics | – | – | G | – | C | – | – | – | – | 0× |
| G Square | C | C | – | – | – | – | – | – | – | 0× |
| Ganit | – | – | – | – | – | S | C | – | – | 0× |
| Gramener | – | C | – | – | – | C | – | – | – | 0× |
| InfoCepts | – | – | – | – | – | – | S | S | – | 0× |
| JK Tech | – | – | – | – | – | – | S | S | – | 0× |
| Lymbyc | C | C | – | – | – | – | – | – | – | 0× |
| Perceptive Analytics | – | – | C | S | – | – | – | – | – | 0× |
| Quantium | – | C | S | – | – | – | – | – | – | 0× |
| SIBIA Analytics | – | – | – | C | C | – | – | – | – | 0× |
| StratLytics | – | – | – | – | C | C | – | – | – | 0× |
| TechVantage | C | C | – | – | – | – | – | – | – | 0× |
| TransOrg Analytics | – | – | – | S | C | – | – | – | – | 0× |
| Valiance Analytics | – | – | – | – | – | C | C | – | – | 0× |
| 3LOQ | S | – | – | – | – | – | – | – | – | 0× |
| Actify Data Labs | – | – | – | C | – | – | – | – | – | 0× |
| Actify Datalabs | – | – | C | – | – | – | – | – | – | 0× |
| Acuity Analytics | – | – | – | – | – | – | – | S | – | 0× |
| Artivatic | – | – | – | – | – | – | C | – | – | 0× |
| Artivatic Data Labs | – | – | – | C | – | – | – | – | – | 0× |
| Artivatic Datalabs | – | – | – | – | C | – | – | – | – | 0× |
| Artivatic.ai | – | – | – | – | – | C | – | – | – | 0× |
| Aureus Analytics | – | C | – | – | – | – | – | – | – | 0× |
| Aventra Group | – | – | – | – | – | – | – | S | – | 0× |
| bluCognition | – | – | – | S | – | – | – | – | – | 0× |
| CGI | – | – | – | – | – | – | – | – | S | 0× |
| Chetu | – | – | – | – | – | – | – | C | – | 0× |
| Cogniquest AI | – | – | – | – | – | C | – | – | – | 0× |
| Data Science Wizards | – | – | – | – | – | C | – | – | – | 0× |
| DXC Technology | – | – | – | – | – | – | – | – | S | 0× |
| eClerx Services | – | – | – | – | – | – | G | – | – | 0× |
| Exponentia.ai | – | – | – | – | – | – | – | S | – | 0× |
| Factspan | – | – | – | – | – | – | S | – | – | 0× |
| G-Square | – | – | – | – | – | C | – | – | – | 0× |
| Gramener, A Straive Company | – | – | – | – | – | – | C | – | – | 0× |
| HCL Technologies (HCLTech) | – | – | – | – | – | – | – | – | S | 0× |
| Impact Analytics | – | – | – | C | – | – | – | – | – | 0× |
| Impetus | – | – | – | – | – | – | C | – | – | 0× |
| Incedo | – | – | C | – | – | – | – | – | – | 0× |
| Infisum Modeling | – | – | – | C | – | – | – | – | – | 0× |
| Kyndryl | – | – | – | – | – | – | – | – | C | 0× |
| L&T Infotech | – | – | – | – | S | – | – | – | – | 0× |
| Loyalytics | – | – | – | – | – | – | C | – | – | 0× |
| LTI | G | – | – | – | – | – | – | – | – | 0× |
| Lumiq | – | – | – | – | – | C | – | – | – | 0× |
| Prodapt | – | – | – | – | – | – | – | S | – | 0× |
| QpiAI | – | – | – | S | – | – | – | – | – | 0× |
| Quantiphi | – | – | – | – | G | – | – | – | – | 0× |
| Qubika | – | – | – | – | – | – | – | S | – | 0× |
| Retail Kloud9 Technologies | – | – | – | – | C | – | – | – | – | 0× |
| Sibia Analytics | – | – | – | – | – | C | – | – | – | 0× |
| Simform | – | – | – | – | – | – | – | C | – | 0× |
| Techvantage Systems | – | – | – | – | S | – | – | – | – | 0× |
| TIBCO | – | – | – | G | – | – | – | – | – | 0× |
| vPhrase Analytics | – | – | – | C | – | – | – | – | – | 0× |
Since 2018
Nine years of PeMa studies
From one data science study in 2018 to a full calendar of markets across services, platforms and infrastructure.
How it works
From RFI to quadrant in four steps
Research
Extensive primary research including vendor briefings, customer references, and product evaluations.
Score
Vendors are scored across 40+ weighted criteria covering product capabilities, strategy, and market impact.
Map
Scores are plotted on the PeMa Quadrant across Penetration and Maturity axes.
Advise
Detailed vendor profiles, strengths/cautions, and strategic recommendations for each quadrant position.
The two axes
What we measure
X axis
Market penetration
How widely and deeply a vendor is established in the market.
- Delivery scale
- Financial health
- Customer mindshare
- Clients, deal sizes and geographic spread
Y axis
Technology maturity
How advanced and proven its technology and delivery practices are.
- Technical innovation
- Value realisation
- DataOps depth
- Capabilities, platforms and partnerships
For buyers
Turn the quadrant into your shortlist
Tell us what you are solving and an analyst builds a shortlist from PeMa evidence.
Get a vendor shortlistFor vendors · open RFIs
Participate in the next PeMa study
New RFIs open through the year. See the calendar for upcoming studies.
Research calendar
FAQ
PeMa Quadrant questions
The PeMa (Penetration and Maturity) Quadrant is AIM Research's proprietary 2x2 vendor evaluation framework that ranks enterprise technology providers across four positions: Leaders, Seasoned Vendors, Growth Vendors, and Challengers — based on their market penetration and technology maturity.
Market penetration measures how widely and deeply a vendor is established in the market: clients, deal sizes and geographic spread. Technology maturity measures how advanced and proven its technology and delivery practices are: capabilities, platforms and partnerships. Vendors are scored across 40+ weighted criteria and mapped to one of the four quadrant positions.
Any enterprise technology vendor active in the relevant market category can request to participate. AIM Research issues an open RFI per study and invites qualifying vendors via the Research Calendar.
PeMa Quadrant reports are published on a rolling basis across multiple market categories — including Generative AI services, Data Engineering, MLOps, and others. New reports are announced through the Research Calendar.
Find the open RFI for your market on the Research Calendar and submit before it closes. All participating vendors are evaluated based on their responses to the PeMa questionnaire, capability briefings, solution demonstrations, and supporting case studies.
What vendors say
Another feather in the cap for LatentView Analytics, as we have been named a leader in the PeMa (Penetration-Maturity) Quadrant 2023 by AIM. "The ability for modern businesses to compete depends on the strategic combination of tools, technologies and processes to derive meaningful insights from all of their data," said Rajan Sethuraman, CEO of LatentView Analytics.