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    Vendor passport · Updated Oct 2026

    Dentsu

    Data Engineering Service ProvidersData Science Service Providers

    Placed in 2 PeMa markets and a Leader in 2 of them, with its strongest showing in Data Engineering Service Providers and Data Science Service Providers.

    2

    PeMa markets

    2

    Leader placements

    2

    AIM reports

    1901

    Founded

    Tokyo, Japan

    Headquarters

    Where it sits, market by market

    Each card shows its position against everyone else in that market's latest study.

    2Leader
    0Seasoned
    0Challenger
    0Growth
    Data Engineering Service ProvidersSeasonedLeadersLeaders2025 · Quadrant →Download with Dentsu highlighted ↓
    Data Science Service ProvidersSeasonedLeadersLeaders2025 · Quadrant →Download with Dentsu highlighted ↓

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    Data Science Service Providers

    RFI closes Nov 20 · report Dec 10

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    Placement history

    How its position has moved since 2018

    One row per market, one dot per PeMa study. Lines join consecutive years.

    201820192020202120222023202420252026
    Data Engineering Service ProvidersSeasoned · 2023Seasoned · 2024Leader · 2025
    Data Science Service ProvidersLeader · 2023Growth · 2024Leader · 2025
    LeaderSeasonedGrowthNot evaluated

    Profile

    About Dentsu

    Dentsu is a Tokyo-headquartered global advertising and marketing services group that offers media, creative, customer experience, data and technology services to brands worldwide.

    Its data and analytics capabilities include audience data, marketing measurement, customer data platforms and AI-driven tools used to plan, target and optimise campaigns. In September 2026 dentsu India expanded its Generative Engine Optimization practice, built around dentsu Search Intelligence and an AI Search Suite, to help brands track and improve how large language models and AI assistants present them, supported by a cross-functional task force that includes analytics. The group continues to invest in AI-led marketing transformation across its regions. AIM Research places Dentsu as a Leader in Data Engineering Service Providers and Data Science Service Providers, and also lists it among MLOps Service Providers.

    Steady

    Website dentsu.com

    Buyer signals

    What changed lately

    Dentsu
    Dentsu●

    Dentsu India expands Generative Engine Optimization practice for AI-led brand discovery

    Dentsu India widened its Generative Engine Optimization practice, which helps brands understand how large language models and AI assistants interpret and surface them. The offer is built around dentsu Search Intelligence and its AI Search Suite, combining data, search, content, technical optimisation and measurement. A cross-functional task force spanning analytics, media and technology supports it, and dentsu plans further technology partnerships.

    Buyer takeawayMarketing and analytics leaders tracking brand visibility in AI assistants can engage dentsu for measurement and optimisation of generative search presence.

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    Reports featuring Dentsu

    2 AIM Research reports

    All reports →
    Top Mid-Market and Specialized Data Science Service Providers 2025 report coverTop Mid-Market and Specialized Data Science Service Providers 2025PeMa · 2025Top Data Engineering Service Providers 2025 report coverTop Data Engineering Service Providers 2025PeMa · 2025

    Analyst scorecard

    Scores, strengths and buyer signals

    Market names and placements are public. Scores and buyer signals are for signed-in buyers.

    MarketPlacementPenetrationMaturityBuyer signal
    Data Engineering Service ProvidersLeaders
    Data Science Service ProvidersLeaders

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    Frequently asked

    Questions about Dentsu

    Dentsu is a Tokyo-headquartered global advertising and marketing services group that offers media, creative, customer experience, data and technology services to brands worldwide. Its data and analytics capabilities include audience data, marketing measurement, customer data platforms and AI-driven tools used to plan, target and optimise campaigns.

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