Independent
Placements are set by our analysts and the evidence, and published on our own platform.
About AIM Research
The research firm built only for data and AI.
AIM Research is the research and advisory arm of AIM Media House. Since 2018 we have benchmarked the vendors behind enterprise data and AI with the PeMa Quadrant, and advised the buyers who choose between them.
- 2018
- First PeMa Quadrant
- 14
- PeMa studies
- 116
- Vendors evaluated
- 9
- Analysts
Our story
9 years of one methodology
- 01
2018
First PeMa Quadrant, on data science service providers in India.
- 02
2023
Data Engineering, Generative AI added.
- 03
2024
MLOps, Pharma Commercial Analytics Platforms, Computer Vision, Data Annotation Tools and, GenAI Observability Tool added.
- 04
2025
Agentic AI, GCC Enablement added.
- 05
2026
Live markets across services, platforms and infrastructure, plus research and advisory.
How we work
Four principles behind every study
Analyst-led
Specialists in data and AI run each market, from RFI to report.
Vendor-neutral
Every vendor in a market is assessed on the same two axes and criteria.
Evidence first
RFIs, briefings, customer references and market data, tracked year on year.
Independence
How we keep the research honest
The rules every study follows. Read the full methodology and citation policy for detail.
- 01
Same criteria for every vendor.
Penetration and maturity, scored the same way across a market.
- 02
Participation is free.
Any vendor active in a market can submit an RFI and brief our analysts.
- 03
Vendors validate facts, not positions.
Profiles are checked with vendors before publishing; placements are ours.
- 04
History stays public.
Every edition since 2018 stays online, so movement is visible.
Part of AIM Media House
Research connected to the rooms where AI decisions are made
AIM Media House runs media, events and products for the data and AI community. Our research reaches buyers through them.
Work with us