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A placement in the PeMa Quadrant
Positioned against peers on penetration and maturity, in the report buyers use.
Research calendar / Customer Analytics & MarTech Service Providers
PeMa study 2026 · Briefings · first edition
Customer Analytics & MarTech Service Providers
Customer Analytics & Martech Services is the integrated use of data analysis tools and marketing technologies to collect, measure, and interpret customer behavior and interactions, enabling businesses to make informed decisions, personalize experiences, and optimize marketing strategies for better engagement and growth. Submit your RFI to be assessed on market Penetration and technology Maturity.
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Study lifecycle
Where this study is now
- 01RFIOct 1 – Nov 20
- 02BriefingsNov 2 – Nov 28Now
- 03EvaluationNov 13 – Dec 2
- 04Profile validationNov 23 – Dec 2
- ReportDecember 10, 2026
Why participate
What participating vendors get
A vendor passport on AIM Research
Your placements, history and reports on one public page.
In front of enterprise buyers
Findings are presented at The CIO Room and MachineCon.
First edition
Be among the vendors that define this market's first PeMa Quadrant.
How you are evaluated
Two indices, one quadrant
Penetration index
How widely and deeply a vendor is established in the market.
Delivery scale, Financial health, Customer mindshare, Clients, deal sizes and geographic spread.
Maturity index
How advanced and proven its technology and delivery practices are.
Technical innovation, Value realisation, DataOps depth, Capabilities, platforms and partnerships.
Briefings are open
Request a vendor briefing session for Customer Analytics & MarTech Service Providers. Present your products, services, and strategies directly to our analyst team.
Before you start
Response guidance and terms
Response guidance
• To ensure fair, consistent, and objective evaluation across all participants, we request that questions requiring numeric inputs (such as counts, percentages, or ranges) be answered strictly in the specified numeric or selectable format wherever possible.
• For questions that explicitly request descriptive responses, participants are welcome to elaborate on their services and capabilities. The length of such narrative responses will not negatively impact scoring.
• Our intent is not to restrict the level of detail provided, but to enable clear, comparable, and evidence based analysis accross all vendors. Where estimates are required, reasonable approximations or clearly stated ranges are acceptable. Thank you for your cooperation in helping us maintain a rigorous, transparent, and unbiased evaluation process.
Terms & Conditions
Participation is governed by the study's Terms & Conditions. Read the Terms & Conditions.
Who can participate?
Any vendor that serves enterprise buyers in Customer Analytics & MarTech Service Providers can submit an RFI. There is no fee to participate; sign in with your work email to start.
What happens after I submit?
Our analysts review your RFI, may invite you to a briefing (Nov 2 – Nov 28), score you on Penetration and Maturity, and share your profile for validation before the report publishes on December 10, 2026.