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AIM Penetration And Maturity (PeMa) Quadrant

An Industry Benchmark Of data Vendor Capabilities

We measure the success of service providers in two key areas—Penetration and Maturity. By plotting their relative positions on the PeMa Quadrant, it reveals each company’s unique approach to delivering world-class services.

Seasoned Vendors

With strong technical capabilities and consulting experience, these vendors have made an impact in the market. However, they still must strive to keep pace with our Leaders if they wish to excel even further!


These vendors are highly sought-after on the market, with a long track record of expanding reach and success in multiple sectors worldwide. Their teams boast unparalleled experience and skillset when it comes to providing comprehensive services using cutting edge technology that’s always at the forefront.


At first glance, Challengers may appear to be at a disadvantage when competing with larger analytics providers. However, their smaller size and scope of services equips them with an advantage that rivals can’t compete against – superior training and delivery capabilities!

Growth Vendors

Among the top contenders in their industry, these vendors have seen remarkable revenue expansion. While they still trail behind the market leaders with regards to delivery capabilities maturity, it’s clear that impressive progress has been made.

View past PeMa Quandrant

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PeMa Categories

Dive Into the Complexity of Market Technology Providers – Get Ahead on End User Requirements Now and in the Future!
Chatbots Service Providers

Chatbots Service Providers

Date Engineering Service Provider

Date Engineering Service Provider

Analytics & BI Platforms

Analytics & BI Platforms

Data Managements Solutions for Analytics

Data Managements Solutions for Analytics

Data Science Service  Provider

Data Science Service Provider

How Does The PeMa Quadrant Work


The research presented is a comprehensive study of the vendor market; all aspects are rigorously examined from surveying firms to analyzing their employees, clients served, sectors & geographies catered to, types of services offered, budgeting for the team as well as their total revenue. A detailed look at these key metrics allows us to gain valuable insights into how this sector has progressed over time.


AIM gathers information from vendors to assess their level of development and influence in the industry. To do this, we use a comprehensive set of metrics that measure each company’s performance on different criteria.

How an organization fare is then compared with other entities using normalized scores which are plotted onto our PeMa Quadrant—helping us recognize who ranks among “best-in-class” within various parameters!


An array of companies were analyzed and categorized based on unique scores tracking their penetration in the market along with how mature they are. This data formed a quadrant divided into Leaders, Seasoned Vendors, Challengers and Growth Shops – illuminating which players are truly at the top while also allowing us to assess who’s making moves quickly enough to gain ground.

Companies that failed criteria or skipped altogether remained outside this landscape, but will certainly shape it all the same moving forward – proving that even beyond what’s visible today lies an untold story waiting to be explored.

PeMa Report Card & Advisory

Data providers who have participated and not participated in the year’s PeMa Quadrant can request for a PeMa Report Card & Advisory session

Get ready for the PeMa report card, which reveals a detailed breakdown of your penetration and maturity scores in comparison to other data science providers.

It’s like having an expert review panel at your fingertips! Additionally, you’ll receive a half-hour session with AIM full of valuable insights that can help boost your Quadrant ranking as well enhancing competitiveness within the industry.

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