PeMa Quadrant
The market, year by year
Press play to watch vendors move from the first study to today. Yellow trails show where each vendor came from.
Movers in 2025
What changed since 2024
- Tellius▲ From Challenger
- WhizAI▲ From Challenger
- Within3▲ From Challenger
- IntegriChain▼ From Seasoned
- Axtria— Held Leader
Quadrant mix · 2025
4 Leaders · 7 Seasoned · 4 Growth · 3 Challengers
History
2 years of placements
Each row is a vendor, each cell an edition, coloured by quadrant. Sorted by how often the vendor has been evaluated.
| Vendor | 2024 | 2025 | Leader yrs |
|---|---|---|---|
| Axtria | Leader | Leader | 2 |
| Veeva Systems | Leader | Leader | 2 |
| ZS | Leader | Leader | 2 |
| DataZymes | Challenger | Challenger | — |
| IntegriChain | Seasoned | Growth | — |
| P360 | Challenger | Challenger | — |
| Tellius | Challenger | Seasoned | — |
| WhizAI | Challenger | Seasoned | — |
| Within3 | Challenger | Growth | — |
| Domo | Leader | Not evaluated | 1 |
| IQVIA | Not evaluated | Leader | 1 |
| JMP | Leader | Not evaluated | 1 |
| Medidata | Leader | Not evaluated | 1 |
| ACTO | Not evaluated | Growth | — |
| Analytics8 | Challenger | Not evaluated | — |
| C5i | Not evaluated | Seasoned | — |
| EVERSANA | Growth | Not evaluated | — |
| Hyntelo | Not evaluated | Challenger | — |
| ODAIA | Not evaluated | Seasoned | — |
| OKRA.ai | Not evaluated | Seasoned | — |
| RxDataScience | Challenger | Not evaluated | — |
| Think360.ai | Not evaluated | Seasoned | — |
| Trueblue | Not evaluated | Growth | — |
| Verix | Not evaluated | Seasoned | — |
| VISEVEN | Growth | Not evaluated | — |
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FAQ
Questions about this market
In the 2025 Pharma Commercial Analytics Platforms PeMa Quadrant, 4 vendors were placed as Leaders: Axtria, IQVIA, Veeva Systems and ZS.
AIM Research tracks 0 vendors in Pharma Commercial Analytics Platforms, across 2 PeMa editions.
Since 2024, the study has run 2 editions. It placed 16 vendors in 2024 (6 Leaders) and 18 in 2025 (4 Leaders).
No Pharma Commercial Analytics Platforms study is scheduled right now. Sign up on this page to be notified when the next edition opens.