Zoho’s Full-Stack AI Bet: From SaaS to Agentic-powered Platforms with Launch of Zia LLM, ASR Models, MCP Server, and Agent Marketplace

By Navaneeth Ramesh
Published on July 30, 2025

Market Briefs

Zoho’s latest Agentic AI innovations in AIM Research’s Market Brief, which examines how SaaS vendors are evolving toward agent-powered ecosystems and the growing enterprise shift toward Digital Workers

In this Market Brief, we examine Zoho’s recent Agentic and AI announcements such as Zia LLM, Zia Agents, Zia Agent Studio, and a new Agent Marketplace. AIM Research analysis places this move within a broader industry trend where SaaS vendors are steadily progressing from app centric models to agent-powered app ecosystems, leading to augmented efficiencies and productivity boost for employees.

Zoho is not the first SaaS vendor to explore this path and with this announcement, it places itself amongst the community of vendors envisioning to drive Agentic powered applications. Additionally, it could lead to significant potential revenue & customer value upside, banking on the benefits the solution aims to provide .

The market and tech buyers in general are estimated to steadily embrace the notion of “Digital Workers” or Agentic powered applications in the near-to-mid term future.

You can access the complete Market Brief report here:

Market Brief_Zoho’s Full-Stack AI Bet Download

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Navaneeth Ramesh

Navaneeth is a Lead Analyst at AIM Research, where he anchors research and advisory initiatives in the Data & AI services ecosystem. With over six years of experience in market research, vendor benchmarking, and trend analysis, he brings a cross-industry perspective to understand how analytics and AI are reshaping enterprise strategies and technology adoption. At AIM Research, Navaneeth leads efforts to evaluate and benchmark technology service providers, offering strategic insights to enterprises, tech vendors, and Global Capability Center (GCC) enablers. His work leverages proprietary research frameworks such as the PeMa Quadrant to assess market positioning, service differentiation, and innovation maturity, particularly in fast-moving areas like GenAI and Agentic AI. He plays a key role in supporting clients with forward-looking intelligence for strategic planning, vendor selection, and capability assessments.

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