In this Market Brief, we examine Zoho’s recent Agentic and AI announcements such as Zia LLM, Zia Agents, Zia Agent Studio, and a new Agent Marketplace. AIM Research analysis places this move within a broader industry trend where SaaS vendors are steadily progressing from app centric models to agent-powered app ecosystems, leading to augmented efficiencies and productivity boost for employees.
Zoho is not the first SaaS vendor to explore this path and with this announcement, it places itself amongst the community of vendors envisioning to drive Agentic powered applications. Additionally, it could lead to significant potential revenue & customer value upside, banking on the benefits the solution aims to provide .
The market and tech buyers in general are estimated to steadily embrace the notion of “Digital Workers” or Agentic powered applications in the near-to-mid term future.
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