GCC AI Impact Series - From Hype to ROI: Realising Enterprise Value From GenAI and Agentic AI in GCCs

This white paper challenges the assumption that Agentic AI success is primarily a function of speed or scale. It examines where Agentic AI is actually working, where caution is justified, and why many enterprises remain stuck between experimentation and impact. It also signals a deeper transition underway in India’s GCC ecosystem, from delivery engines to accountable owners of platforms, products, and outcomes.

India’s Global Capability Centres are increasingly positioned at the centre of enterprise AI transformation. Yet despite aggressive investments in Generative and Agentic AI, execution outcomes across industries remain uneven. The challenge is not a lack of ambition, but a lack of organisational readiness. Through a series of closed-door discussions with over 40 CXOs and senior technology leaders across Bengaluru, Mumbai, and Hyderabad, Publicis Sapient , in partnership with AIM Research , identified a recurring pattern: enterprises are moving faster than their data foundations, operating models, and governance structures can sustain. AI pilots are scaling rapidly, but few are translating into production-grade systems capable of delivering measurable business outcomes. The report argues that organisations making the most meaningful progress are not necessarily those moving fastest, but those addressing structural gaps before scaling deployment. Across BFSI, retail, healthcare, life sciences, and supply chain sectors, successful Agentic AI implementations today remain largely inward-facing, focused on developer productivity, enterprise knowledge systems, document intelligence, and workflow orchestration. Customer-facing adoption continues to advance cautiously due to concerns around regulation, trust, accountability, and operational risk. The white paper examines why many enterprises remain trapped between experimentation and impact, where Agentic AI is genuinely delivering value, and how India’s GCC ecosystem is evolving from a delivery-oriented support model into an accountable owner of platforms, products, and enterprise outcomes.

Category: Market Report | Published: 2026-05-22