ServiceNow acquires Israeli agentic metadata startup Sweep
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ServiceNow acquired Sweep, a Tel Aviv and New York company whose agentic workspace monitors and governs metadata across ServiceNow, Salesforce and HubSpot. Terms were not disclosed, though Israeli press estimated the price in the hundreds of millions of dollars. ServiceNow said the deal strengthens AI-native development and agentic deployment for CRM, following its earlier purchase of ai.work.
Buyer takeawayThe deal signals that ServiceNow is pushing harder into CRM, so buyers running Salesforce alongside ServiceNow should watch how Sweep support for rival platforms evolves.



