AIM Research · specialised in data and AIIndependent · Analyst-led · Vendor-neutral

    Vendor passport · Updated Oct 2026

    Freshworks

    Agentic AI Platform Providers

    Placed in 1 PeMa market and a Leader in 1 of them, with its strongest showing in Agentic AI Platform Providers.

    1

    PeMa market

    1

    Leader placements

    1

    AIM reports

    2010

    Founded

    San Mateo, United States

    Headquarters

    Where it sits, market by market

    Each card shows its position against everyone else in that market's latest study.

    1Leader
    0Seasoned
    0Challenger
    0Growth

    Profile

    About Freshworks

    Freshworks is a San Mateo-based software company, founded in 2010 and listed on Nasdaq, that sells customer service and IT service management software to mid-market and enterprise organisations.

    Its main products are Freshdesk for customer support and Freshservice for IT and employee service, both built around the Freddy AI layer of agents, copilots and insights. Freshworks reports that Freddy AI agents deflect a large share of routine tickets for customers worldwide. In September 2026 it added natural-language workflow building, an email agent and an MCP Gateway, and in October it agreed to acquire Torii to extend Freshservice into software and AI spend governance. Freshservice also gained FedRAMP In Process status in August. AIM Research places Freshworks as a Leader in Agentic AI Platform Providers.

    Steady

    Website freshworks.com

    Buyer signals

    What changed lately

    Freshworks adds natural-language workflows and email agent to Freddy AI

    Freshworks published its September innovation update, which lets admins describe a process in plain language and have Freddy AI Agent Studio turn it into executable workflow logic. The release also brings a Freddy AI Agent for email, better handling of attachments and screenshots, filtered knowledge sources for agents, a more proactive Copilot and an MCP Gateway for Freshservice. Some features are limited to early access customers.

    Buyer takeawayService teams on Freshdesk or Freshservice can build and govern agent workflows with less configuration effort, though they should confirm which features are generally available before planning rollouts.

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    Reports featuring Freshworks

    1 AIM Research report

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    Analyst scorecard

    Scores, strengths and buyer signals

    Market names and placements are public. Scores and buyer signals are for signed-in buyers.

    MarketPlacementPenetrationMaturityBuyer signal
    Agentic AI Platform ProvidersLeaders

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    Frequently asked

    Questions about Freshworks

    Freshworks is a San Mateo-based software company, founded in 2010 and listed on Nasdaq, that sells customer service and IT service management software to mid-market and enterprise organisations. Its main products are Freshdesk for customer support and Freshservice for IT and employee service, both built around the Freddy AI layer of agents, copilots and insights.