AIM Research · specialised in data and AIIndependent · Analyst-led · Vendor-neutral

    Vendor passport · Updated Nov 2026

    TO THE NEW

    Databricks Services PartnersAI Service Providers for Life Sciences and Healthcare

    Placed in 2 PeMa markets most often placed as a Growth vendor, with its strongest showing in AI Service Providers for Life Sciences and Healthcare.

    2

    PeMa markets

    0

    Leader placements

    2

    AIM reports

    2008

    Founded

    Singapore, Singapore

    Headquarters

    Profile

    About TO THE NEW

    TO THE NEW is an AI-native digital engineering company with more than 2,200 employees across India, the US, the UAE and Australia.

    It provides product engineering, cloud, data and AI, media and digital experience services, and operates alongside affiliate CloudKeeper under common ownership headquartered in Singapore. In 2026 it reached Silver tier in the Databricks Brickbuilder partner network, earned the AWS AI Services Competency, opened a second Noida facility and appointed Saurabh Das as Chief Operating Officer. The group also named Somnath Adak, a former CFO and CEO of Singapore-listed Asian Pay Television Trust, as Group Chief Financial Officer for TO THE NEW and CloudKeeper. It remains a preferred fulfilment vendor for Amazon Prime Video. AIM Research places TO THE NEW as a Growth vendor in AI Service Providers for Life Sciences and Healthcare and as a Seasoned vendor in Databricks Services Partners.

    Steady

    Website tothenew.com

    Buyer signals

    What changed lately

    TO THE NEW and CloudKeeper appoint Somnath Adak as Group CFO

    TO THE NEW named Somnath Adak Group Chief Financial Officer for itself and affiliate CloudKeeper, effective 30 September 2026. Based in Singapore, he will run finance and legal across the group's operations in Asia, the US, the UK, the UAE and Australia. He was previously CFO and then CEO of Singapore-listed Asian Pay Television Trust, with earlier roles at Macquarie, ITC and Grant Thornton.

    Buyer takeawayThe appointment of a listed-company finance executive suggests the group is tightening governance, which buyers may see as a sign of scale and longer-term stability.

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    Reports featuring TO THE NEW

    2 AIM Research reports

    All reports →

    Analyst scorecard

    Scores, strengths and buyer signals

    Market names and placements are public. Scores and buyer signals are for signed-in buyers.

    MarketPlacementPenetrationMaturityBuyer signal
    Databricks Services PartnersSeasoned
    AI Service Providers for Life Sciences and HealthcareGrowth

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    Frequently asked

    Questions about TO THE NEW

    TO THE NEW is an AI-native digital engineering company with more than 2,200 employees across India, the US, the UAE and Australia. It provides product engineering, cloud, data and AI, media and digital experience services, and operates alongside affiliate CloudKeeper under common ownership headquartered in Singapore.