AIM Research · specialised in data and AIIndependent · Analyst-led · Vendor-neutral

    Vendor passport · Updated Oct 2026

    SAP

    Data + AI Platform Providers

    Placed in 1 PeMa market and a Leader in 1 of them, with its strongest showing in Data + AI Platform Providers.

    1

    PeMa market

    1

    Leader placements

    1

    AIM reports

    1972

    Founded

    Walldorf, Germany

    Headquarters

    Where it sits, market by market

    Each card shows its position against everyone else in that market's latest study.

    1Leader
    0Seasoned
    0Challenger
    0Growth

    Profile

    About SAP

    SAP, founded in 1972 and headquartered in Walldorf, Germany, is the largest provider of enterprise resource planning software and also sells applications for finance, procurement, supply chain, human resources and customer experience.

    Its data and AI strategy rests on SAP Business Data Cloud, which unifies SAP and third-party data with partners such as Databricks, the Joule assistant and agents, and SAP AI Core for running models. In 2026 SAP acquired Prior Labs, a developer of tabular foundation models, and in September made TabPFN-3.5 Plus available in AI Core for predictions on structured business data. SAP serves large and midsize enterprises across manufacturing, retail, public sector, utilities and financial services. AIM Research places SAP as a Leader in Data + AI Platform Providers, reflecting its control of core business data and its growing set of AI services built on that data.

    Steady

    Website sap.com

    Buyer signals

    What changed lately

    SAP
    SAP●

    SAP makes Prior Labs TabPFN-3.5 Plus model available in SAP AI Core

    SAP added the TabPFN-3.5 Plus tabular foundation model from Prior Labs, which it acquired in July 2026, to SAP AI Core. The model produces predictions directly from structured business tables without conventional training or tuning, and targets uses such as cash flow forecasting, payment delay prediction, supplier risk scoring and churn assessment. SAP has committed over one billion euros to Prior Labs.

    Buyer takeawaySAP customers can test predictive use cases on ERP data with less data science effort, which may reduce reliance on separate machine learning platforms for routine forecasting.

    Shortlisting a data + ai platform partner? Get an analyst-reviewed shortlist built from PeMa evidence.

    Build my shortlist →

    Reports featuring SAP

    1 AIM Research report

    All reports →

    Analyst scorecard

    Scores, strengths and buyer signals

    Market names and placements are public. Scores and buyer signals are for signed-in buyers.

    MarketPlacementPenetrationMaturityBuyer signal
    Data + AI Platform ProvidersLeaders

    Buyers only

    Sign in to see the full scorecard

    Free for enterprise buyers with a work email.

    Sign in →

    Frequently asked

    Questions about SAP

    SAP, founded in 1972 and headquartered in Walldorf, Germany, is the largest provider of enterprise resource planning software and also sells applications for finance, procurement, supply chain, human resources and customer experience. Its data and AI strategy rests on SAP Business Data Cloud, which unifies SAP and third-party data with partners such as Databricks, the Joule assistant and agents, and SAP AI Core for running models.