AIM Research · specialised in data and AIIndependent · Analyst-led · Vendor-neutral

    Vendor passport · Updated Oct 2026

    Microsoft

    Data + AI Platform Providers

    Placed in 1 PeMa market and a Leader in 1 of them, with its strongest showing in Data + AI Platform Providers.

    1

    PeMa market

    1

    Leader placements

    1

    AIM reports

    1975

    Founded

    Redmond, Washington, USA

    Headquarters

    Where it sits, market by market

    Each card shows its position against everyone else in that market's latest study.

    1Leader
    0Seasoned
    0Challenger
    0Growth

    Profile

    About Microsoft

    Microsoft is a Redmond-based technology company, founded in 1975, whose Data + AI platform spans Azure, Microsoft Fabric, Azure SQL, Power BI and the Foundry and Copilot stack.

    Fabric unifies data engineering, warehousing, real-time analytics and business intelligence on OneLake, and Microsoft increasingly positions it as the data foundation for Copilot and AI agents. At FabCon Barcelona in September 2026 it made Fabric IQ generally available in Copilot, previewed a data engineering agent and observability in Fabric, and made BigQuery mirroring and DiskANN vector indexes generally available. Microsoft serves organisations of every size across industries through a very large partner ecosystem. AIM Research places Microsoft as a Leader in Data + AI Platform Providers, reflecting the breadth of its integrated data, analytics and AI offering.

    Rising

    Website microsoft.com

    Buyer signals

    What changed lately

    Microsoft ships Fabric IQ in Copilot and new Fabric agents at FabCon Barcelona

    At FabCon and SQLCon in Barcelona, Microsoft made Fabric IQ generally available in Copilot Chat and Cowork, so business definitions from Power BI semantic models inform Copilot answers. It also previewed a Fabric data engineering agent, IQ sharing in OneLake, Fabric observability and Database Hub, and made BigQuery mirroring and DiskANN vector indexes generally available.

    Buyer takeawayFabric customers can ground Copilot and agents in governed semantic models today, while most agent features remain in preview and need careful evaluation before production use.

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    Reports featuring Microsoft

    1 AIM Research report

    All reports →

    Analyst scorecard

    Scores, strengths and buyer signals

    Market names and placements are public. Scores and buyer signals are for signed-in buyers.

    MarketPlacementPenetrationMaturityBuyer signal
    Data + AI Platform ProvidersLeaders

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    Frequently asked

    Questions about Microsoft

    Microsoft is a Redmond-based technology company, founded in 1975, whose Data + AI platform spans Azure, Microsoft Fabric, Azure SQL, Power BI and the Foundry and Copilot stack. Fabric unifies data engineering, warehousing, real-time analytics and business intelligence on OneLake, and Microsoft increasingly positions it as the data foundation for Copilot and AI agents.