Maria Macuare Steps Up as SVP and Global Chief Data Officer at Mondelēz International

American food and beverage giant Mondelēz International has elevated Maria Macuare to Senior Vice President and Global Chief Data Officer. Since joining the company in 2021 as Vice President of Global Data and Analytics, Macuare has taken on several leadership roles, actively guiding the company’s data strategy and execution.

From Insight to Impact

Maria Macuare has spent over two decades in business intelligence and analytics, helping organizations make faster, unbiased, and data-backed decisions. Previously she has held leadership positions at Campbell Soup Company and Procter & Gamble. Her experience spans across both developed and fast-growing markets, making her a trusted advisor to company leaders around the world.

At Mondelēz , she has shaped the global data and analytics strategy. In her previous role as Vice President of IBS Global Data and Analytics, she helped establish a consistent foundation for how data is collected, shared, and used across business functions. Her work has helped teams rely less on manual processes and more on data-driven insights that inform operations, marketing, and finance.

Building High-Performing Teams

Maria has focused on building analytics teams that are technically strong as well as closely aligned with business needs. Under her guidance, these teams have worked alongside business units to deliver meaningful insights that lead to real outcomes.

She’s also known for creating a data culture that encourages collaboration. Rather than treating data as a separate function, she’s helped embed it into everyday decision-making. Her teams have become partners to business leaders.

Supporting Mondelēz ’s Bigger Digital Push

The company recently partnered with Accenture and Publicis Groupe to bring generative AI into its marketing operations. The focus is on automating content creation, improving media efficiency, and delivering more personalized customer experiences.

In addition, Mondelēz  selected Amazon Web Services as its primary cloud provider to support a modern, scalable data infrastructure. These moves show a broader strategy of using technology and data to improve agility, consumer understanding, and overall business performance.

With her expanded remit, Maria will now lead data strategy and governance across all geographies and business functions. She joins the senior executive team and will play a central role in aligning data efforts with long-term business goals.

Leading with Consistency and Purpose

Maria’s consistency and expertise are what make her unique. While Gartner reports that the average Chief Data Officer lasts only two years, she is entering her fourth year in the role at Mondelēz. That kind of stability in data leadership is rare, and it shows that her impact is recognized and valued.

In her own words, shared through a recent LinkedIn post, Maria said, “I’m thrilled to share that I’ve been promoted to Senior Vice President, a huge milestone in my million years working in Data and Analytics, this reflects not just my journey, but the incredible people who’ve walked it with me.”

She also added, “This journey wouldn’t be possible without the incredible D&A team at Mondelēz that brings our data vision to life every day, the mentors and friends who keep me grounded and growing, and most of all, the support of my family, who remind me why this work matters.”

What Comes Next

In this new role, Maria will continue focusing on strengthening the company’s data foundation. That includes improving data quality, enabling better access to insights, and supporting advanced analytics and AI applications.

She has been clear about the importance of execution. She believes that data must be clean, reliable, and actionable before it can be used effectively at scale. This practical mindset has defined her leadership so far, and it’s likely to remain at the core of her approach going forward.