Intel, the global technology giant, sought to unveil its new Intel® Xeon® processor line with a powerful product launch campaign. Partnering with Analytics India Magazine, the company executed a multifaceted campaign that combined thought leadership articles, webinars, social media promotions, and targeted emailers, capturing the attention of the data science and technology community.
The product launch campaign aimed to achieve two main objectives:
- Generate significant brand impressions for the new Intel® Xeon® processor line.
- Engage a substantial number of potential customers.
How the Partnership Helped:
Intel and Analytics India Magazine collaborated to create a diverse range of compelling content and promotional strategies. The campaign included:
- Thought leadership articles showcasing the new processor line’s capabilities and advantages.
- Informative webinars demonstrating the processors’ real-world applications and benefits.
- Social media promotions highlighting the product’s features and unique selling points.
- Targeted emailers to reach a tailored audience of technology enthusiasts and decision-makers.
The Intel® Xeon® product launch campaign, powered by the collaboration with Analytics India Magazine, made a significant impact on the market:
- The campaign achieved over 1.5 million brand impressions, creating substantial visibility for the new processor line.
- More than 7,000 potential customers were engaged, demonstrating strong interest in the product.