Intel, the global technology giant, sought to unveil its new Intel® Xeon® processor line with a powerful product launch campaign. Partnering with Analytics India Magazine, the company executed a multifaceted campaign that combined thought leadership articles, webinars, social media promotions, and targeted emailers, capturing the attention of the data science and technology community.

Primary Goals:

The product launch campaign aimed to achieve two main objectives:

1. Generate significant brand impressions for the new Intel® Xeon® processor line.
2. Engage a substantial number of potential customers.

How the Partnership Helped:

Intel and Analytics India Magazine collaborated to create a diverse range of compelling content and promotional strategies. The campaign included:

1. Thought leadership articles showcasing the new processor line’s capabilities and advantages.
2. Informative webinars demonstrating the processors’ real-world applications and benefits.
3. Social media promotions highlighting the product’s features and unique selling points.
4. Targeted emailers to reach a tailored audience of technology enthusiasts and decision-makers.

Business Impact:

The Intel® Xeon® product launch campaign, powered by the collaboration with Analytics India Magazine, made a significant impact on the market:

1. The campaign achieved over 1.5 million brand impressions, creating substantial visibility for the new processor line.
2. More than 7,000 potential customers were engaged, demonstrating strong interest in the product.