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Leveraging Data Engineering to Power Growth in Fintech

Sivakumar Krishnasamy, the Vice President of Data Engineering at Yubi, recently spoke at Data Engineering Summit 2023. His experience and expertise cover every aspect of the process, from roadmap planning to design, implementation, deployment, and scaling. More importantly, Krishnasamy excels at crafting a technical vision and strategy that aligns with business objectives, fostering collaboration with company executives, and inspiring confidence among customers, partners, investors, and employees.

One of Krishnasamy’s key achievements at Yubi has been the design and implementation of large-scale Big-data initiatives. He worked tirelessly to tune the system to handle high volumes of data for real-time processing, which proved to be a turning point for the company. Krishnasamy also streamlined Yubi’s development process by developing a continuous integration/continuous deployment (CI/CD) pipeline using GitHub, Jenkins, Docker, and Kubernetes.

He further bolstered Yubi’s security system, developing an adhesive security standard application that has successfully cleared Service Organization Control (SOC) validations for multiple enterprises. This feat is significant given the crucial role of data security in the contemporary tech landscape, particularly for a fintech company like Yubi.

However, Krishnasamy’s contributions to Yubi extend beyond technological advancements. He has taken a hands-on approach to understanding Yubi’s customers and the challenges they face. This approach has been instrumental in guiding Yubi’s growth strategy and developing innovative solutions tailored to customer needs.

Yubi’s growth can be linked to its dedication to learning from its data and implementing insights for better customer service. Krishnasamy emphasizes the importance of data-driven decisions, suggesting that understanding customer behavior and preferences can lead to more efficient and effective services. This commitment to learning has guided the development of knowledge and demonstrations that provide lasting value to Yubi and its clients.

One of Yubi’s core services is providing financial data to banks and lenders, which allows them to make informed decisions when underwriting loans. Krishnasamy emphasized the importance of Yubi’s comprehensive data collection and processing capabilities in facilitating this service. The company collects vast amounts of data from various ITSM tools, which it then processes and analyzes using advanced machine learning algorithms and other analytics tools. This process results in highly accurate and actionable financial insights for Yubi’s clients.

To streamline this process, Krishnasamy and his team developed a new data architecture, which replaced the traditional RDBMS with more modern and efficient data handling technologies. This switch not only improved the speed and efficiency of Yubi’s data operations but also allowed the company to handle larger volumes of data without compromising performance.

Krishnasamy also highlighted the challenges that come with managing and processing vast amounts of data. He cited the difficulty of tracking data changes in real-time, dealing with data deletions, and maintaining the performance of Yubi’s system while implementing data auditing measures as key issues. However, his team overcame these challenges using innovative solutions, like CDC (Change Data Capture), which tracks changes in data in real-time, and Debezium, an open-source distributed platform for change data capture.

In the highly competitive fintech sector, Krishnasamy’s leadership and vision have been instrumental in helping Yubi stay ahead. He has championed a data-driven approach to business strategy, introduced innovative technologies, and placed a strong emphasis on understanding customer needs. As he continues to lead Yubi’s data engineering efforts, there is little doubt that the company will remain at the forefront of technological innovation in the fintech sector.

Krishnasamy’s dedication to technology and data-driven strategies encapsulates the core of Yubi’s success. By employing modern technologies and data engineering practices, he is helping Yubi maintain a significant competitive edge. As a result, Yubi can continually innovate and expand its product offerings, creating exceptional customer experiences and bolstering its growth in the fast-paced fintech market.

Looking forward, Krishnasamy has a clear vision for Yubi’s future growth. He is excited about the potential of leveraging big data and advanced analytics to drive business value and improve customer experience. Krishnasamy also hopes to explore the potential of artificial intelligence and machine learning in financial services, with a particular focus on predictive modeling and decision-making. With a leader like Krishnasamy at the helm of its data engineering initiatives, Yubi is well-positioned to remain at the forefront of the fintech industry in the years to come.

In conclusion, Sivakumar Krishnasamy’s comprehensive understanding of the intersection between finance, data, and technology has allowed him to shape Yubi’s technical vision, drive its growth, and establish a solid reputation in the fintech industry. As Yubi continues to navigate the complex terrain of fintech, there’s no doubt that Krishnasamy’s data-driven leadership and innovative approach will continue to propel the company forward.

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