Zeta Global Launches AI-Powered Economic Index

Building upon Zeta's Data Cloud—delivering AI-driven intelligence to major enterprises since 2018—this new index aims to provide a holistic view of the macroeconomic landscape, concentrating on consumer activity across eight key vertical markets.

Zeta Global, a forefront AI-Powered Marketing Cloud company, has unveiled the Zeta Economic Index (ZEI), a state-of-the-art indicator designed to offer real-time insights into the US economy’s state. Utilizing Zeta’s proprietary data and advanced Generative AI technology, the ZEI analyzes consumer behavior, assesses economic conditions, and forecasts trends with precision.

Building upon Zeta’s Data Cloud—delivering AI-driven intelligence to major enterprises since 2018—this new index aims to provide a holistic view of the macroeconomic landscape, concentrating on consumer activity across eight key vertical markets. The technology behind the ZEI features an identity graph covering over 240 million US adults, an intelligence graph encompassing trillions of behavioral signals, and Generative AI agents that synthesize real-time data to create custom analyses.

David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, remarked, “Consumers are the pivotal drivers of the US economy. Zeta’s extensive proprietary consumer signals, gathered from online and offline engagements, offer a unique perspective into the health of the US economy. We’ve successfully leveraged our Data Cloud and are now excited to introduce a distinctive economic index based on actual consumer behavior, not just sentiment, using cutting-edge Generative AI to deliver real-time insights into the US consumer and economy.”

The ZEI is composed of two main components: the Economic Index Score, which reflects the current health of the US economy based on consumer activities, and the Economic Stability Index, a quarterly score predicting the US population’s ability to withstand economic downturns.

Source: Zeta Global

The inaugural June 2024 ZEI results reveal that the Economic Index Score increased by 0.5% month-over-month to 66.0, labeled as “Active,” while the Economic Stability Index rose by 0.3% to 66.1 compared to the previous quarter, deemed “Stable.” These figures indicate that the US economy has demonstrated resilience and stability amidst ongoing global and domestic challenges, such as inflation, commercial real estate issues, and geopolitical factors.

Zeta Global emphasizes that although the ZEI is provided as a complimentary service, it should not be considered investment advice or used as a basis for making investment decisions.

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Picture of Abhijeet Adhikari
Abhijeet Adhikari
Abhijeet Adhikari is a Research Associate at AIM-Research, focusing on AI and data science related research reports. Beyond his professional role, Abhijeet is an avid reader with a particular interest in historical and mythological facts, you can reach him at abhijeet.adhikari@aimresearch.co
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