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Research & Analysis by Abhijeet Adhikari

The GCC Advantage for US Mid-Sized retailers: A New Playbook for Scaling Analytics & AI in Retail

US mid-sized retailers are under growing pressure from margin compression, supply chain volatility, rising costs, and the need to accelerate digital and AI adoption with limited resources. While the intent to invest in analytics and AI is strong, execution often stalls due to talent shortages and high onshore costs.

This study, undertaken by AIM Research in association with Systems Plus as research partner, explores how Global Capability Centers can address these constraints. It shows how GCCs, particularly in India, are evolving into strategic hubs for analytics, engineering, and AI, enabling scalable capability building when supported by clear mandates and strong governance.

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