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Mariano Russo Named Chief Data Officer at VML Mexico

In a key development, Mariano Russo has been named as the personal CDO at VML, a recognized digital experience agency.

In a key development, Mariano Russo has been named as the personal CDO at VML, a recognized digital experience agency. Through this strategic move, VML demonstrates its unyielding dedication to applying data-oriented tactics for purposes of achieving a growth of the business and giving customers unique experiences.

Experience and Expertise

With over 15 years of experience spanning diverse industries and world-class brands, Mariano Russo brings a wealth of expertise to his new role. His extensive background includes serving as a Strategic Business Intelligence Advisor and Global Leader of a Researchers Advisory Group in Latin America, where he spearheaded high-profile brand launches, repositioning efforts, and omnichannel experience initiatives.

Leadership in Data Analytics

Mariano Russo is recognized for his strong analytical prowess, insight development capabilities, and unsurpassed problem-solving skills. His expertise encompasses various domains, including Business Intelligence Analysis, Machine & Deep Learning, Targeted Advertising, CRM Strategy, and Digital Marketing Strategy.

Strategic Partnerships and Collaborations

Prior to joining VML, Mariano Russo held key leadership positions at prominent organizations such as Wunderman Thompson México and Findasense, where he led data, business intelligence, and customer experience initiatives. He also served as the Head of Data, BI & CX at Wunderman Thompson México, further demonstrating his proficiency in driving data-driven strategies to achieve business objectives.

Vision for the Future

In his new role as Chief Data Officer at VML, Mariano Russo aims to harness the power of data to drive innovation, enhance customer engagement, and propel business growth across industries such as retail, restaurant, and financial services. His appointment marks a strategic milestone for VML as the company continues to prioritize data-driven decision-making and customer-centric strategies.

A Testament to Shared Success

Mariano Russo’s appointment as Chief Data Officer at VML signifies a commitment to shared success and collaboration. By leveraging his expertise in data analytics and strategic leadership, VML aims to empower clients with cutting-edge data strategies that drive measurable outcomes and foster long-term growth.

Gratitude and Excitement

Expressing his gratitude and excitement for the new opportunity, Mariano Russo remarked, “Grateful to be part of a team of wonderful people and excited about this new challenge.” His enthusiasm underscores his dedication to driving impactful change and innovation in the realm of data-driven decision-making.

As Mariano Russo takes on his new role at VML, the company looks forward to leveraging his expertise to unlock new possibilities and deliver exceptional digital experiences for clients worldwide.

Picture of Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at
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