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Bounteous x Accolite and Persado Forge Strategic Partnership to Enhance Marketing Experiences with GenAI

Clients of Bounteous x Accolite and Persado will now benefit from strategic guidance and data-driven insights to maximize the impact of Persado’s powerful Motivation AI technology across various channels and customer journeys.

Bounteous x Accolite, renowned digital innovation partners for the world’s most ambitious brands, have joined forces with Persado, a leading Motivation Artificial Intelligence (AI) company, in a strategic partnership aimed at advancing commerce and marketing experiences across diverse industries such as retail, restaurants, and financial services.

Unlocking the Power of GenAI for Clients

Keith Schwartz, CEO of Bounteous x Accolite, expressed enthusiasm about the partnership, stating, “We are thrilled to be Persado’s first certified agency partner and bring the power of the provider’s industry-leading GenAI platform to our clients.” He highlighted Persado’s technology and proprietary knowledge base, which have evolved over a decade of machine learning, consistently outperforming human-only content 96% of the time. This collaboration promises to deliver the highest-performing digital messaging, driving measurably better outcomes for clients.

Combining Expertise for Enhanced Customer Experiences

The partnership integrates Bounteous x Accolite’s extensive expertise in customer experience, conversion rate optimization, and personalized marketing activation with Persado’s best-in-class GenAI solutions. Bounteous x Accolite will serve as a trusted advisor and service provider, assisting clients in designing and executing personalized, persuasive experiences that enhance conversion, engagement, and loyalty.

Strategic Guidance and Data-Driven Insights

Clients of Bounteous x Accolite and Persado will now benefit from strategic guidance and data-driven insights to maximize the impact of Persado’s powerful Motivation AI technology across various channels and customer journeys. As Persado’s first preferred, certified agency partner, Bounteous x Accolite is poised to leverage their knowledge of the Persado platform alongside their expertise in creating personalized experiences at scale, harnessing the full potential of GenAI to achieve even greater lift across channels.

Commitment to Shared Success

Assaf Baciu, President and Co-founder of Persado, emphasized the commitment to shared success and empowering clients to unlock new levels of customer engagement and propel business growth. He praised Bounteous x Accolite for their track record in delivering unparalleled customer experiences, technology, and analytics for marquee brands, aligning well with Persado’s vision to create a world where everyone has access to the full power of words and can inspire others.

About Bounteous x Accolite

Bounteous x Accolite accelerates the future for the world’s most ambitious brands through a range of services including Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. With a workforce of over 5000 employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers, Bounteous x Accolite creates exceptional and efficient business impact, helping clients win.

About Persado

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. With an extensive clientele including Ally Bank, Coach, Dropbox, JP Morgan Chase, Marks & Spencer, Tapestry brands, and Verizon, Persado’s Generative AI for the enterprise is trained on responses from over 1.2 billion consumers, enabling marketers to motivate customers and drive significant business value.

Picture of Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at
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