AI is Taking Over Insurance and Brokers Who Ignore It Will Be Left Behind

For centuries, insurance has been the backbone of commerce, providing businesses with the confidence to take risks and grow. Yet despite its foundational role, the industry itself has struggled to modernize. Burdened by legacy systems, fragmented data, and manual workflows, commercial insurance remains a sector where inefficiencies cost brokers and carriers billions of dollars each year.

Now, artificial intelligence is beginning to change that quickly and decisively. Rather than small, incremental improvements, AI is enabling a complete transformation in how insurance is processed, managed, and optimized. Outmarket AI, a newly launched insurtech startup founded by Vishal and Anshu Jain, is at the forefront of this shift, offering a platform designed to integrate AI-driven automation directly into the workflows of brokers and carriers.

Outmarket AI isn’t just another tool for digitizing insurance, a goal that previous generations of insurtech companies attempted with limited success. Instead, the company is building what it calls an “intelligence layer” for commercial insurance. This means AI agents that do more than surface insights—they act on them. The platform is designed to remove bottlenecks, automate underwriting decisions, and eliminate manual data entry, allowing brokers to focus on what matters most: advising clients and growing their business.

“Brokers and carriers know they need to unlock the power of their data to stay competitive, but outdated systems and manual processes slow them down,” said Vishal Sankhla, co-founder and CEO of Outmarket AI. “Outmarket is the missing intelligence layer that modernizes commercial insurance instantly. With AI-powered insights and automation, we help insurance professionals work smarter, win more deals and grow revenue fast.”

Imagine an AI-powered assistant that:

• Understands risk and carrier appetite across thousands of providers in real time.
• Auto-generates submissions by extracting relevant data from emails, PDFs, and agency management systems.
• Continuously analyzes books of business to highlight cross-sell and revenue growth opportunities.
• Engages in intelligent workflows that automate processes from start to finish, rather than just isolated tasks.

This isn’t a theoretical roadmap, it’s what Outmarket AI has already built.

The commercial insurance market, valued at approximately $800 billion, has long been plagued by inefficiencies. Data fragmentation, slow manual processes, and misalignment between brokers and carriers have made it difficult for professionals to fully capitalize on their data. Outmarket AI’s founders who bring experience from Meta and Ethos, a leader in life insurance technology saw these problems firsthand. They envisioned a platform that could serve as the missing connectivity layer, bringing together retail agencies, wholesalers, and carriers in a way that eliminates friction.

Backed by $4.7 million in seed financing from Fika Ventures, TTV Capital, and Dash Fund, Outmarket AI has assembled a team of experts from companies like IBM, Meta, Uber, and Adobe to bring this vision to life. The company has also secured an advisory board featuring executives from some of the largest brokerage firms, managing general agents (MGAs), and wholesalers, ensuring its technology aligns with real-world industry needs.

At its core, Outmarket AI ingests structured and unstructured data from emails, agency management systems (AMSs), PDFs, carrier portals, and underwriting documents. This eliminates the need for brokers to manually sift through mountains of information, providing them with a unified intelligence layer that connects everything in one place.

Unlike traditional software that forces brokers to manually search, analyze, and act on data, Outmarket AI enables workflows that are proactive, not reactive. The platform’s AI agents can:

• Act on real-time signals, such as identifying coverage gaps and recommending cross-sell opportunities.
• Automatically enrich submissions by pulling in missing information before it’s even requested by carriers.
• Continuously learn and adapt based on historical data, surfacing the best carrier matches for a given book of business.

“The future of insurance isn’t just about working faster,” Sankhla said. “It’s about working smarter. AI has the potential to fundamentally change how brokers and carriers operate—allowing them to focus on what matters most: building relationships, winning deals, and delivering better service.”

The impact of Outmarket AI is already being felt by some of the top 100 commercial brokers, MGAs, and wholesalers. Early adopters report slashing quote comparison and policy review times by up to 80%, reducing processes that previously took days to just minutes. By eliminating unnecessary manual work, brokers can spend more time advising clients and less time on administrative tasks.

In an industry where speed and accuracy are critical, this kind of efficiency isn’t just a nice-to-have it’s a competitive advantage. Insurance professionals who embrace AI-driven automation will be the ones who stay ahead, while those who remain reliant on outdated workflows risk falling behind.

Insurance has always been about risk intelligence, but for too long, that intelligence has been locked within static reports, human memory, and inefficient processes. Outmarket AI aims to change that by turning commercial insurance into a dynamic, continuously learning system. Brokers and carriers no longer need just another reporting dashboard; they need an AI-powered partner that acts on data in real time.

As Outmarket AI scales, the company plans to expand its product offerings, grow its team, and forge deeper partnerships with leading brokers and carriers. The funding it has secured will accelerate product development, ensuring that its platform remains at the forefront of the industry’s AI transformation.

The message from Outmarket AI is clear: the insurance professionals of tomorrow won’t be buried in spreadsheets and emails. They will be supported by AI agents that streamline workflows, and allow them to focus on what truly matters, building relationships and delivering strategic advice to their clients.

“This is not an abstract vision of the future. This is Outmarket AI,” Sankhla added.