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Tamr Sets New Data Standards for Generative AI in Google Marketplace

Tamr plays an important role in improving the effectiveness of Generative AI in enterprises.

Tamr Inc. (“Tamr”), the leader in AI-powered software for delivering trustworthy golden records, announces the availability of its Generative AI capabilities through the Google Marketplace for Generative AI.

Advancing Data Solutions with Generative AI

“Generative AI is a fantastic tool. Embedding it strategically in our software furthers our mission of rapidly, accurately, and cost-effectively delivering trustworthy master data so our customers can make accurate business decisions more quickly and confidently,” said Anthony Deighton, Tamr’s CEO.

Exclusive Recognition on Google Marketplace

By being recognized as a provider of Generative AI capabilities, Tamr joins an exclusive club on Google Marketplace. “It’s now easier than ever for data leaders to locate Tamr and understand our credentials as AI leaders in the enterprise data space,” Deighton noted.

Streamlined Deployment for Users

“Additionally, by making our solutions available on Google Marketplace, users can now rapidly deploy them and start working with their data without going through the many hurdles traditionally experienced when procuring enterprise software.”

Improving Data Quality with Tamr’s Generative AI

Tamr’s patented SaaS software runs on Google infrastructure across various regions, leveraging Generative AI to enhance data quality in several ways:

  • Extracting structured information from technical documents to improve record matching and classification workflows.
  • Classifying records into their correct domain to ensure sensitive data is handled correctly.
  • Extracting information from unstructured fields, such as product descriptions, to enhance record-matching algorithms.
  • Creating vector embeddings to power semantic search.

Tamr AI Enhancing Data Readiness for AI

“Tamr plays an important role in improving the effectiveness of Generative AI in enterprises. By delivering accurate, comprehensive, and durable master data for training Generative AI models, companies can be confident that their internal AI efforts will perform at the highest possible level.”

About Tamr

Tamr develops data products that use AI to speed the discovery, enrichment, and maintenance of golden records businesses need to accelerate growth. By connecting data across source systems and incorporating third-party data enrichment, Tamr delivers accurate, comprehensive, and durable data ready for consumption.

Picture of Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at
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