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SightX Unveils Groundbreaking Generative AI Market Research Consultant, Ada

As SightX evolves, the vision for Ada is not just about incorporating cutting-edge capabilities but ensuring they serve a purpose tailored to SightX users, their goals, and most importantly the researchers of tomorrow

SightX, a trailblazer in the research technology landscape, has made waves with the announcement of their latest release featuring Ada, a cutting-edge Generative AI consultant poised to revolutionize the market research industry.

Introducing Ada: The Industry’s First Generative AI Consultant

Ada represents a groundbreaking leap forward in market research methodologies as the first AI consultant to harness the power of generative AI algorithms. Beyond mere suggestions, Ada has the capability to construct projects, identify optimal audience targets, and streamline the entire research and insights process.

“By blending seasoned research methodologies with GPT algorithms and advanced AI models, Ada transforms the entire market research process,” explained Naira Musallam, co-founder of SightX. “She introduces a significant time saving by creating your surveys and experiments in seconds rather than days and weeks. And once your data is collected, Ada will have a full analysis and executive summary available to you on demand.”

Revolutionizing Analysis and Insights

Ada’s functionalities extend beyond project construction. She possesses the capability to analyze research data, distill key insights, and rapidly generate executive summaries, providing researchers with actionable intelligence in record time.

“Ada is a game-changer. Full stop,” asserted Tim Lawton, co-founder and co-CEO of SightX. “Ada will provide a massive efficiency gain for researchers, unlocking a new realm of possibilities by helping them uncover market trends and create innovative products with unprecedented speed and precision.”

Harnessing Customer Feedback for Strategic Advantage

Ada’s prowess in analysis is further augmented by her ability to leverage customer feedback data. Utilizing respondent data, Ada can craft tailored blog posts, develop content for ad campaigns, and recommend optimal audience segments, thereby empowering organizations to make data-driven decisions with confidence.

“As SightX evolves, the vision for Ada is not just about incorporating cutting-edge capabilities but ensuring they serve a purpose tailored to SightX users, their goals, and most importantly the researchers of tomorrow,” added Musallam.

Accessing Ada: The Future of Market Research

Ada is now live on the SightX platform, accessible to users across all account tiers. For a limited time, Ada’s features are available as a complimentary add-on, providing researchers with unprecedented efficiency and precision in their endeavors.

About SightX: Empowering Teams to Learn at the Speed of Customers

SightX stands as an AI-powered end-to-end market research platform, empowering organizations to streamline their research processes and stay ahead of consumer trends. With SightX, organizations can make informed decisions with confidence, ensuring they remain at the forefront of their respective industries.

Picture of Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
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