Jasper Advances Generative AI Capabilities with Clipdrop Acquisition

Jasper, a leading generative AI app company, has finalized an agreement to acquire Clipdrop, an AI image creation and editing platform, from Stability AI. This strategic acquisition underscores Jasper’s commitment to providing comprehensive solutions for enterprise marketing teams, empowering them to excel in content creation and campaign management.

About Clipdrop

Clipdrop, founded in 2020 by Google alumni Cyril Diagne, Damien Henry, and Jonathan Blanchet, offers a versatile image creation and editing platform utilized by millions of creative designers and brands worldwide. With Clipdrop, users can effortlessly edit existing images, create new ones, and explore a myriad of variations in size, detail, and style, making it an invaluable tool for marketers seeking to elevate their advertising strategies.

Jasper’s Vision for Marketing

Timothy Young, CEO of Jasper, highlights the pivotal role of visual content in marketing strategies. By integrating Clipdrop’s capabilities into Jasper’s suite of offerings, the company aims to provide marketing teams with a comprehensive copilot solution that facilitates personalized marketing, informed automation, and strategic optimization across various formats and channels.

Expanding into Europe

Following the acquisition, the Clipdrop team will join Jasper’s research and innovation efforts, further advancing multimodal capabilities from their headquarters in Paris. This expansion not only broadens Jasper’s geographical footprint but also strengthens its presence in the vibrant AI community of Europe.

Synergies and Opportunities

Damien Henry, Clipdrop co-founder, expresses excitement about the synergies between Clipdrop and Jasper. With a shared focus on creating the best multimodal platform for marketers, both companies are poised to drive innovation in AI-assisted image creation and editing. Henry will assume a larger leadership role in research and innovation across the entire Jasper product.

Closing Remarks and Future Integration

The acquisition of Clipdrop was finalized on February 20, 2024. Business customers can access Clipdrop through the Jasper API immediately, with plans for deeper integration into the copilot over time. Meanwhile, individuals can continue to purchase Clipdrop as a standalone product via Clipdrop.co.

About Jasper

Founded in 2021, Jasper is an AI copilot designed to enhance outcomes and productivity for marketing teams. Recognized as one of America’s fastest-growing private companies, Jasper accelerates content and campaign production while offering measurement and optimization capabilities. Its clientele includes renowned brands such as Morningstar, Anthropologie, SentinelONE, and ZoomInfo.

This acquisition marks a significant milestone for Jasper as it continues to innovate and redefine the landscape of AI-driven marketing solutions, positioning itself as a leader in generative AI technology.