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Hovr Opens Beta Testing for Generative AI and Pathways Platform

This new capability represents one of the greatest recent advancements in digital marketing technology, empowering businesses to effortlessly enhance user engagement and conversion rates through strategic video delivery and deployment.

Businesses in the United States confront substantial hurdles in keeping users engaged and optimising conversion rates on their websites. Only 22% of businesses are pleased with their conversion rates, with 21% citing poor internet traffic as a big concern. Slow loading times are a significant concern, with 47% of consumers quitting sites that take more than two seconds to load, losing merchants an estimated $2.6 billion every year. High bounce rates, ranging from 41% to 55%, suggest further problems in keeping customers interested. Furthermore, 88% of online users would not return to a site after a terrible experience, and 70% of small company websites lack a clear call to action, making it difficult to steer consumers towards conversion goals. Traditional static graphics and obsolete information fail to pique the interest of potential customers, leaving them uninspired and disengaged. This difficulty is especially visible in the hotel business, where failure to adequately promote options can result in missed opportunities and fewer reservations.

To address these challenges, Hovr, a leading innovator in website content delivery software, has announced the launch of its cutting-edge Generative AI product, “Suggestions,” and a fully-immersive mobile experience, “Pathways.” This new capability represents one of the greatest recent advancements in digital marketing technology, empowering businesses to effortlessly enhance user engagement and conversion rates through strategic video delivery and deployment.

“This Generative AI feature marks an important leap forward for digital marketers and website managers,” said Jason Craparo, CEO of Hovr. “By harnessing the power of AI, we are empowering businesses to significantly enhance their website outcomes, instantly and effortlessly. Utilizing advanced artificial intelligence capabilities, we can streamline processes that originally took hours down to seconds. Equally importantly, the products allow guests to engage with booking websites in a unique, novel way. These products have the potential to revolutionize the booking process.”

The Generative AI feature, “Suggestions,” leverages advanced machine learning algorithms to intelligently analyze website dynamics and user behavior patterns, providing actionable insights. 

“Suggestions,” a Generative AI function, uses powerful machine learning algorithms to automatically analyse website dynamics and user behaviour patterns, delivering actionable insights. 

Key features include:

Automated Page Focus: Recommends the best sites for video placement based on performance indicators and user interactions.

Enhanced Placement Optimisation: Identifies the best places on webpages to maximise viewer impact and interaction.

Customised Moment Type Selection: Selects the most effective forms (e.g., anchors, text highlights, pins, etc.) for certain existing webpage contexts.

Brand Consistency: Ensures that video content integrates easily with the current website layout and branding standards.

Material Selection and Curation: Automatically recognises and selects relevant video content that is compatible with the page content and client objectives.

Optimized Call-to-Action (CTA) Strategy: Generates compelling CTA button copy and placements to drive user actions and conversions effectively.

Historically, potential consumers have had to cope with static graphics, which are frequently out of current and do not provide the “full picture” of what a hotel has to offer. Hovr’s “Pathways” feature delivers a “choose-your-own-adventure” experience by providing viewers with logical alternatives for browsing video material based on their interests. Hovr’s new Pathways feature, which leverages the popularity of platforms like as TikTok, Instagram Stories, and YouTube Shorts, is an engaging mobile experience that puts the power of intriguing video right in the hands of site visitors, allowing them to acquire confidence in the booking path.

With the beta testing phase now available, Hovr allows businesses to see firsthand how these revolutionary solutions may alter their digital marketing efforts and improve website performance.

Picture of Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
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