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EPAM and Google Cloud Unveil Vivien: A New Era in AI-Powered Customer Service

EPAM Systems and Google Cloud unveil Vivien, a groundbreaking digital metahuman, leveraging generative AI to transform customer service and operational efficiency in the digital landscape.

In a landmark collaboration, EPAM Systems and Google Cloud have unveiled Vivien, a cutting-edge digital metahuman, at Google Cloud Next ’23. This initiative marks a significant milestone in the utilization of generative AI to enhance customer service and improve operational efficiency.

The Advent of Vivien: A Fusion of Innovation by EPAM and Google Cloud

Innovative Technology Integration Vivien, crafted by EPAM Systems, epitomizes the latest in digital human technology. Merging the capabilities of Unreal Engine and Vertex AI, she is a customizable, secure, and scalable solution, capable of revolutionizing customer interaction across various industry sectors.

SaaS Solution for Versatile Deployment As a SaaS-based product, Vivien can be seamlessly integrated within existing Google Cloud infrastructures. She boasts a wide range of functionalities including voice and text interaction, with extensive customization options to suit diverse business needs.

Vivien’s Impact on Business Dynamics and Customer Engagement

Optimizing Efficiency and Personalization EPAM has designed Vivien to address pivotal business challenges such as enhancing operational efficiency and personalizing customer experiences. Her ability to learn and adapt to user preferences paves the way for more engaging and effective customer interactions.

A Testament to the Power of Partnership Elaina Shekhter‎, Chief Marketing & Strategy Officer at EPAM, expresses enthusiasm about the collaboration: “We are excited to expand our partnership with Google Cloud to bring the power of AI to our clients. Today’s technology transformations are built on the foundation of digital and cloud-native developments, many of which we’ve been working with Google on since the mid-2000s. Larger scale success with AI will also be critically enabled by a new wave of EPAM’s industry leading data engineering and ML capabilities. By furthering our long-standing partnership, we will help our clients stay ahead of the competition in a fast-changing digital landscape.”

Integration and Analytical Insights Integrated with Vertex AI, Vivien offers a scalable and secure digital assistant experience, armed with the capability to provide businesses with insightful analytics and data-driven decision-making tools.

The Technological Backbone of Vivien

Advanced Conversational AI At her core, Vivien uses Vertex AI Conversation, allowing her to process and respond to natural language with a human-like touch, crucial for managing complex customer interactions.

Features Tailored for Modern Enterprises Vivien comes equipped with enterprise search capabilities, sentiment analysis, and a framework for responsible AI integration, showcasing EPAM’s commitment to innovative and ethical AI solutions.

Embracing the Future of Generative AI

Ensuring Trustworthy AI Interactions EPAM has placed a significant emphasis on the reliability of Vivien’s AI-driven responses. By implementing stringent constraints and guardrails, the company assures the accuracy and credibility of the information provided by Vivien, reducing the risk of misinformation.

Promoting Responsible AI Use Businesses are encouraged to delve into the realm of generative AI, with a focus on responsible and ethical applications that can enhance customer experiences while maintaining high standards of data integrity and privacy.


The introduction of Vivien, born out of the EPAM and Google Cloud partnership, heralds a new chapter in AI-powered customer service. This innovative digital assistant is set to redefine the landscape of customer interactions, offering businesses an advanced tool to stay competitive in a rapidly evolving digital world.

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