When Rollstack’s co-founders—Nabil Jallouli, Bahir Saad, and Younes Jallouli—set out to create a company, they aimed to address a problem that had plagued them in previous roles at top tech firms. Despite leading high-performing analytics and business operations teams, they noticed a frustrating irony: some of the brightest minds in their companies were bogged down by the repetitive, time-consuming task of updating presentations and reports. As Jallouli himself recalls, the sentiment was widespread: “I’m paid too much for what I do.” Something had to change, and Rollstack was born to answer that need.
Rollstack, a software company that automates the creation and updating of data-driven presentations and documents, was created to liberate professionals from the drudgery of manual reporting and slide deck updates. It allows teams to refocus on what really matters—strategic thinking, decision-making, and innovation—by automating these routine tasks through AI-powered tools.
A Mission to Solve the “Last-Mile Problem”
The core of Rollstack’s product is its ability to automate slide decks and documents by connecting directly with various data sources. Rollstack integrates seamlessly with Business Intelligence (BI) tools such as Tableau, Looker, and PowerBI, as well as CRMs like Salesforce. It also recently expanded its offerings by integrating Google Sheets into its functionality. This allows users to embed live data, tables, and charts directly into Google Slides or PowerPoint presentations without ever having to manually refresh the numbers.
Rollstack’s impact lies in solving what it calls the “last-mile problem” in data reporting. By streamlining the process of refreshing data in reports and presentations, the platform allows teams to focus on data insights rather than data entry. Whether the task is financial reporting, business reviews, or client presentations, Rollstack ensures that updated data is always at the fingertips of decision-makers. As Nabil Jallouli explains, “Recurring reporting isn’t just a task — it’s a cornerstone of teams’ decision-making processes.”
AI at the Helm of Automation
Rollstack isn’t just about automating the basics—it leverages cutting-edge artificial intelligence to transform how businesses present data. Its generative AI features even go a step further, offering insights and recommendations directly into reports. The platform automates 80% of the manual work in report generation, with the aim of reaching 100% automation.
Rollstack’s AI doesn’t just stop at the BI layer; it extends to what the company calls the “consumption layer.” This is where the real magic happens—insights are not only produced but also embedded directly into the presentation formats most business teams use, like Google Slides, PowerPoint, Word, and Google Docs. This functionality allows data professionals, analysts, and executives to make data-driven decisions faster and more accurately than ever before.
The Founding Team
The team behind Rollstack brings a wealth of experience from their prior roles at companies like Pinterest, Tesla, Deel, Groupon, and AiFi. Nabil Jallouli led data, strategy, and revenue operations teams at several tech companies before founding Rollstack. Bahir Saad’s background is in software and DevOps engineering, where he worked at AiFi, a startup specializing in cashierless checkout technology. Younes Jallouli, Nabil’s brother, held engineering and product positions at Tesla.
This trio knew that the frustration of manually updating data in presentations wasn’t unique to their own experiences—it was a universal pain point across industries. With Rollstack, they aimed to create a comprehensive solution to this widespread problem.
Products and Features: Automating the Future
At its core, Rollstack’s product integrates with a wide array of data sources to automate the process of maintaining reports and presentations. Among its key features are:
- Automated Updates: Users can schedule regular updates for presentations and reports, ensuring that the latest data is always reflected.
- Version Control: This feature allows teams to programmatically create new versions of decks while keeping track of historical data for future reference.
- Template Creation: Teams can generate multiple versions of a document from a single template, reducing the manual effort involved in creating customized reports for different clients or departments.
These capabilities make Rollstack an essential tool for teams that need to streamline reporting processes, from finance and analytics to marketing and customer success teams.
Rapid Growth and Significant Funding
The market has quickly taken note of Rollstack’s value proposition. In just a short time, the company raised $1.8 million in a seed round led by Y Combinator, UpHonest Capital, Kima Ventures, and Monte Carlo Capital. More recently, Rollstack secured an additional $11 million in Series A funding led by Insight Partners, with continued participation from Y Combinator. This new round of funding, raised less than a year after the seed round, is being used to further develop Rollstack’s AI capabilities and scale the business to meet growing demand.
This funding allows Rollstack to focus on enhancing its generative AI capabilities across both Microsoft and Google suites, driving further automation and helping customers become truly data-driven organizations.
A Customer-Centric Approach
Rollstack’s customer base is expanding rapidly, now including both mid-sized businesses and Fortune 500 giants like SoFi and monday.com. These companies use Rollstack to automate everything from business reviews to client presentations, freeing up analysts from repetitive tasks so they can focus on delivering insights that drive business performance.
One standout success story comes from ChannelSight, a marketing technology company that struggled with its client reporting process. Despite using Looker for analytics, their team had to manually transfer data to Google Slides, which was time-consuming and often led to inconsistent outputs. With Rollstack’s automation, ChannelSight reduced the time spent preparing reports by 75%, allowing their team to focus more on strategy and insights.
The Future of Report Generation
As Rollstack continues to grow, it is redefining the landscape of data-driven reporting. The company has introduced a new category in the modern data stack—Report Generation—which directly connects visualization tools with slide decks and documents. By solving the last mile of data presentation, Rollstack enables organizations to make faster, more informed decisions.
Looking ahead, Rollstack plans to double its team and expand its AI capabilities. With its focus on delivering tangible value, the company is poised to become the go-to solution for data-driven organizations worldwide. Nabil Jallouli sums up the company’s mission well: “Rollstack is specifically designed for these challenges.”