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 Deloitte Digital Launches AI-Powered Content Creation Tool CreativEdge

The launch of CreativEdge signals a significant shift in the marketing landscape. Today's customers expect personalized interactions with the brands they engage with, and Deloitte Digital's latest innovation is designed to meet this demand.

Deloitte Digital has unveiled CreativEdge, a new generative AI-powered tool poised to transform content creation for marketing and sales campaigns. This innovative solution promises to streamline workflows, providing consistent, on-brand content across digital displays, emails, social media, and video storyboards with a single click.

CreativEdge stands out by enabling the rapid production of text, images, and translations in over 20 languages. Its secure, web-based platform can integrate seamlessly with existing datasets, processes, and legacy systems, offering a flexible solution that can operate within an organization’s current technology infrastructure. Additionally, for those looking for a comprehensive approach, CreativEdge can be combined with Deloitte’s m/suite workflow and content studio creative team for a fully managed services solution.

The launch of CreativEdge signals a significant shift in the marketing landscape. Today’s customers expect personalized interactions with the brands they engage with, and Deloitte Digital’s latest innovation is designed to meet this demand. By harnessing the power of generative AI, CreativEdge simplifies the creation of creative assets and copy for omnichannel marketing campaigns, giving marketing teams a substantial advantage.

The timing of this launch coincides with a remarkable surge in the generative AI market. In 2023, the global generative AI market was valued at $43.87 billion and is expected to grow to $67.18 billion in 2024. By 2032, it is projected to reach an astonishing $967.65 billion, reflecting a compound annual growth rate (CAGR) of 39.6%. The specific segment for content creation is also booming, with projections indicating growth from $15.2 billion in 2024 to $175.3 billion by 2033, demonstrating a CAGR of 31.2%.

Mark Singer, U.S. chief marketing officer and agency lead of Deloitte Digital, emphasized the importance of maintaining a human element in the creative process. “We wanted to keep humans at the center of creativity as we were developing CreativEdge,” he said. “While the technology will produce the product, it still requires that human touch to inform the tool with better data so that each brand-compliant output is better than the next. We believe that a ‘humans in the loop’ approach aims to set a new standard in the marketing world, uncovering new possibilities and creating real value faster than ever before.”

Jenny Kelly, head of content at Deloitte Digital, highlighted how CreativEdge caters to marketers’ needs for interactive tools. “As we continue transforming our business with GenAI, marketers want tools that they can interact with,” she noted. “CreativEdge allows those individuals to utilize GenAI, informed by data they submitted, which helps to increase the quantity and quality of content they ultimately generate. This tool will help marketers improve productivity and harness creative consistency without sacrificing the value that brands expect today.”

CreativEdge is designed to empower marketers by providing detailed personas for understanding different audience segments, informing keyword research and SEO strategy. Marketing campaign managers can leverage the tool for unique and compelling campaign concepts, while copywriters and graphic designers can create personalized and localized content to reach their target audiences effectively. Social media managers can plan visual narratives for video or audio content, ensuring a consistent and engaging story.

Developed by a multidisciplinary team at Deloitte Digital, including experts in content marketing, generative AI, audience segmentation, and workflow management, CreativEdge represents a collaborative effort to push the boundaries of what’s possible in the marketing world.

This launch not only signifies an evolution from hypothetical discussions about generative AI but also introduces a practical, user-friendly tool that brands can apply to ongoing projects with ease. With CreativEdge, Deloitte Digital offers a catalyst for creativity, providing marketing professionals with a unique advantage to amplify their imagination and meet the increasing demand for personalized content at scale.

Picture of Mansi Singh
Mansi Singh
Mansi's interest centers around use of Gen AI in enhancing daily lives and she is dedicated to exploring the latest trends and tools in AI.
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