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Capgemini’s Generative AI Expertise Revolutionizes Media Planning for Albertsons Media Collective

Discover how Capgemini's generative AI and process automation revolutionize media planning and campaign performance for Albertsons Media Collective.

Albertsons Media Collective, the esteemed retail media branch of Albertsons Companies, Inc. (NYSE:ACI), has announced a groundbreaking partnership with Capgemini, a leader in business and technology transformation services. This strategic alliance, focusing on media planning, media operations, and content creation, marks a significant advancement in leveraging intelligent process automation and generative AI in the advertising industry.

Unlocking New Efficiencies and Insights Through Generative AI

Capgemini’s role as a global agency partner involves implementing its innovative technology, notably robotic process automation (RPA) and generative artificial intelligence (AI). This will enable Albertsons Media Collective to delve into deep learning insights crucial for media planning and to achieve real-time creative optimizations. Kristi Argyilan, SVP of Retail Media at Albertsons Media Collective, expressed enthusiasm about this venture, noting the immense potential of AI in streamlining workflows, boosting campaign performance, and achieving faster market penetration.

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Enhanced Speed and Flexibility in Media Operations

The collaboration with Capgemini is expected to enhance Albertsons Media Collective’s efficiency significantly, targeting a 20 percent increase in speed to market. This collaboration is not just about technological enhancement but also aims to empower employees to focus on higher-level tasks while providing more flexibility and efficiency for clients.

Capgemini’s Vision for Digital Transformation

Ted Levine, Managing Director of Consumer Products, Retail, and Services at Capgemini Americas, shared his excitement about the partnership. He emphasized the utilization of digital and AI technology to monitor shifts in consumer behavior continuously. This capability is pivotal for Albertsons Media Collective, allowing brands to adapt their strategies in real time and respond effectively to changing consumer preferences.

A Paradigm Shift in Retail Media and Advertising

The partnership between Albertsons Media Collective and Capgemini represents a paradigm shift in the use of generative AI within the advertising industry. By harnessing these advanced technologies, Albertsons Media Collective is poised to offer unprecedented efficiency and effectiveness in media planning and content creation. This move is a significant step forward in the retail media space, promising enhanced campaign performance and a new era of digital transformation in advertising.

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