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Bridgeline Unveils Smart Search Update with Advanced AI Capabilities

Customers can describe their requirements, and Smart Search automatically generates a relevant shopping list.

Bridgeline Digital, Inc., a leading provider of marketing software, has announced the release of Smart Search by HawkSearch, featuring AI-powered concept and image search with Generative AI (GenAI) capabilities, now available to the general public.

Empowering Online Shopping Experience:

Smart Search harnesses the latest advancements in AI, including large language models (LLMs) and vector databases, to enhance online shopping search functionality. The update introduces three key capabilities: Concept Search, Image Search, and GenAI.

This feature interprets the intent behind a customer’s search to deliver products that align more closely with their needs. Customers can describe their requirements, and Smart Search automatically generates a relevant shopping list. For instance, specifying preferences like “white flowers for Southern California gardens with fragrant blooms” would prompt Smart Search to suggest Gardenia and Star Jasmine.

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Online shoppers can now browse using photos from their cell phones or online images. By uploading a photo of a garden, for example, shoppers can instantly load their shopping cart with similar flowers and trees, enhancing the convenience of the shopping experience.


Smart Search boosts an online store’s search engine ranking and enhances the overall customer experience by automatically generating, correcting, or expanding product descriptions in the catalog. Additionally, GenAI creates landing pages with optimized keywords for each product, streamlining the work of site administrators, SEO teams, and content creators.

Global Accessibility and Impact:

Supporting 50 languages, Smart Search ensures global accessibility, catering to diverse audiences worldwide, even on primarily English-language sites.

Success Stories and CEO Statement:

Several companies, including Max Warehouse, Nail Gun Depot, and Rainbow Resource Center, have already leveraged Smart Search in its limited release, achieving remarkable results. Ari Kah, CEO of Bridgeline, expressed confidence in the transformative power of AI, stating, “AI has changed expectations for online shoppers,” and Smart Search positions Bridgeline’s customers to excel in the competitive online marketplace.

About Bridgeline Digital:

Bridgeline Digital empowers companies to increase online revenue by driving traffic, improving conversion rates, and boosting average order value through innovative marketing software solutions.

Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at
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