Marketing Optimization Guide for CXOs in the Post-Cookie and Gen AI Era with Sagar Ganapaneni
Generative AI offers exciting possibilities for improving marketing measurement and optimization in the post-cookie era.
Generative AI offers exciting possibilities for improving marketing measurement and optimization in the post-cookie era.
Collaboration between data scientists and domain experts within the company is vital. This synergy ensures that the solutions developed are not only technically sound but also practically applicable to our specific industry challenges.
A robust trend towards increased financial support, with 74% of leaders anticipating a rise in budget allocations for generative AI initiatives in 2024.
Cryptocurrency valued at USD 826.6 million in 2020, it rose to USD 910.3 million in 2021. Forecasts project a continued surge, with the market expected to reach USD 1,902.5 million by 2028, growing at a compound annual growth rate (CAGR) of 11.1% during the forecast period.
Globally, there are over 3,000 Chief Data Officers, emphasizing their vital role in shaping modern business strategies across diverse sectors such as finance and IT.
The global generative AI in creative industries market to reach $1.2 billion by 2032, growing at a robust CAGR of 28.6% from 2025 to 2032.
A new market analysis estimates that the global market for generative artificial intelligence in conferences was worth USD 112.5 million in 2022 and would grow at a compound annual growth rate of 18.5% to reach around USD 588.7 between 2023 and 2032.
The US job market for data science and engineering professionals is robust, driven by the demand for advanced technical skills across diverse industries.
Austin and Atlanta are becoming major centers for data analytics, contributing to the diversification of the tech landscape beyond traditional hubs like San Francisco and New York.
The United States leads in the adoption and utilization of Generative AI Tools, accounting for 73% of the global usage according to a report “Generative AI Tools: A Comprehensive Market Analysis” by AIM Research.
