OnCourse AI’s Oli Boosts Conversions and Cuts Burnout for Sales Teams

Real estate and hotel operators across the U.S. have been grappling with a confluence of challenges for the past few years, leading to a landscape where sales and operations are increasingly strained.

Sales reps today are being pulled in every direction. They’re juggling bloated pipelines filled with unqualified leads, switching between a dozen disconnected tools, and trying to meet ambitious quotas in an economy where deals take longer to close. It’s no surprise that burnout is rampant. According to Salesforce, nearly three-quarters of sales professionals say they’re overwhelmed by non-selling tasks, things like data entry, follow-ups, and prospect research. And with B2B buyers involving more decision-makers than ever, the path to a closed deal has never been more complex.

Why Sales Teams Are Burning Out

Behind the scenes, many reps are quietly drowning, not for lack of effort, but because the system around them hasn’t kept up with the modern sales cycle. The real problem is the lack of leverage. That’s where this company is leveraging AI-powered sales assistants to step in, helping representatives to reclaim their time and focus on what humans do best: building trust and closing meaningful deals.

Gregory Sukornyk, recognising a common issue in sales-driven sectors such as real estate and hospitality, co-founded OnCourse AI in 2024 with Esteban Safranchik. He noticed that teams were struggling to effectively qualify and convert a high volume of inbound leads. After moving to South Florida, Sukornyk observed that many sales teams were bogged down by unproductive conversations and faced repetitive, inconsistent, and time-consuming follow-up tasks.

Oli Steps In to Lighten the Load

Drawing from his extensive entrepreneurial background, including founding five startups across three countries and achieving notable exits such as the $75 million acquisition of The X-Stream Network, Sukornyk recognised an opportunity to leverage artificial intelligence to streamline the sales process. This led to the development of OnCourse AI’s virtual sales assistant, Oli, designed to automate lead qualification and nurturing across various communication channels.

As told in an interview with Refresh Miami, “Before we finished building Oli, we went out to our network and asked, ‘Is this a real pain point for you?” He said. “Everyone said yes. So we locked in pilot clients before we even launched. I’ve built before without that kind of validation, and it doesn’t always end well.”

OnCourse AI introduces Oli, an AI-powered conversational sales assistant designed to alleviate the burden on sales teams. Oli engages leads across multiple channels—chat, email, SMS, and voice, providing instant, personalised responses. Unlike traditional chatbots, Oli uses advanced AI algorithms to qualify leads in real-time, ensuring that only the most promising prospects are passed on to human sales representatives.

The impact of Oli is significant. Businesses implementing Oli have reported a 2.5x increase in qualified leads and a 51% conversion rate to marketing qualified leads (MQLs). By automating lead qualification and follow-up, Oli allows sales teams to focus on closing deals rather than chasing unqualified leads.

Oli’s 24/7 availability guarantees every lead receives attention, resolving the significant problem of slow response times. Responding to leads within five minutes dramatically increases engagement probability by nine times, making Oli’s immediate response a transformative feature.

Real Madrid successfully integrated Oli into their online store to connect with fans. Oli addressed product enquiries, suggested tailored items, and offered special promotions, leading to a significant 150% surge in online sales conversions. This initiative not only generated more revenue but also strengthened fan interaction and dedication.

The team presented  that the ideal AI implementations in real estate and hospitality complement human expertise rather than replace it entirely. The most successful applications will free real estate and hotel professionals from mundane tasks while allowing them to focus on relationship building, complex negotiations, and strategic decision-making that benefit from human judgment and emotional intelligence.

As Luis Ramirez Director of Operations, Lingua Language Center said, “I can’t recommend Oli enough for an outbound solution. Since we adopted OnCourse’s end-to-end platform, Oli AI has helped us prioritize the most serious leads, which has been invaluable for us. Oli is truly an amazing innovation and invaluable tool for our team at Lingua.”