Insight and Bessemer Bet $22.5 Million on Sweep to Build the Agentic AI Layer for CRMs

Sweep, a New York-based startup building agentic AI for go-to-market operations, has raised $22.5 million in Series B funding led by Insight Partners, with continued participation from Bessemer Venture Partners. The funding comes amid growing demand from enterprises looking to embed AI deeper into their internal systems, particularly across customer-facing functions.

Founded in 2021, Sweep develops a platform that automates workflows inside widely used tools like Salesforce and HubSpot. Its software is designed to monitor CRM systems continuously, flag misalignments, recommend or implement improvements, and provide teams with real-time operational insights. Unlike traditional automation platforms that rely on fixed triggers or scripts, Sweep’s agentic layer learns from system metadata, adapts over time, and can take autonomous actions where appropriate.

The company’s approach has resonated with customers looking to streamline sales and marketing operations without increasing headcount or waiting on IT support. Sweep’s client base includes Wix, NBC Sports, Mass General Brigham, LG Electronics, Exiger, and Brex.

“We’re building a system that helps companies move at the speed of change,” said Ido Gaver, Sweep’s co-founder and CEO. “AI has completely reset how operational infrastructure needs to work—but most companies are still stuck with outdated tools and workflows. Sweep closes that gap.”

Gaver said the company has seen “strong revenue and customer growth” over the past year, and the new funding will be used to expand engineering, go-to-market, and customer success teams. A portion of the capital will also go toward extending Sweep’s integration footprint, with upcoming support for platforms like Marketo, NetSuite, SAP, and Snowflake.

Jeff Horing, co-founder and managing director at Insight Partners, who also led Sweep’s previous round, said the firm sees agentic AI as a defining shift in enterprise software and views Sweep as one of the few companies delivering tangible results.

“Agentic AI is the next foundational shift in enterprise software,” said Horing. “Sweep is going beyond simple automation to build an adaptive layer that keeps systems aligned, efficient, and ready for what comes next.”

That adaptability is central to Sweep’s positioning. Its platform can monitor system changes in real time, surface friction points, and trigger automated responses without requiring manual intervention or custom engineering work. It also generates live documentation and offers contextual assistance to CRM users, which has led to improved system adoption and reduced administrative overhead for clients.

Dylan Hughes, who leads GTM Business Systems at Brex, said Sweep has helped transform how his team operates internally. “Sweep elevated our systems team from a support function to a strategic growth driver,” he said. “Its intelligent agents identify issues before they become bottlenecks and make cross-functional collaboration far easier.”

The company’s pitch also speaks to a broader shift in how operational teams—particularly in sales, marketing, and revenue operations—interact with technology. Rather than relying on disconnected workflows or static dashboards, Sweep aims to provide what it calls a “shared visual workspace” that aligns stakeholders around live data, embedded intelligence, and autonomous system behavior.

Bessemer partner Adam Fisher, who has backed the company since its founding, said the current wave of AI startups often overpromise without delivering meaningful enterprise value. “The market is flooded with AI claims,” he said. “What stands out about Sweep is that it brings operational intelligence that is both contextual and actionable. That’s what enterprises actually need.”

With the new funding, Sweep is looking to expand its agentic infrastructure into additional enterprise environments and deepen the level of automation it can offer. For Gaver, the goal is to ensure companies no longer have to operate with blind spots or wait for quarterly audits to fix issues that could have been prevented.

“Most of today’s GTM systems were built for a different era,” said Gaver. “Our customers are telling us they need tools that can learn, adapt, and act on their behalf. That’s what we’re building and this funding lets us accelerate that work.”

Sweep did not disclose its current valuation, but sources close to the company said the round was competitive and driven by growing investor interest in AI platforms with measurable enterprise impact. For now, the company is focused on execution extending its reach across platforms and pushing further into the enterprise core.

“We’re not trying to chase the hype,” Gaver said. “We’re focused on proving that agentic AI can deliver real operational value and making sure our customers never fall behind.”