Creatify is Making Video Ads More Accessible

For decades, video has been the gold standard of advertising: high reach, dynamic and highly effective. But it has also been difficult and expensive to produce. “Creating video ads used to take weeks, cost thousands of dollars, and require a full creative team,” said Creatify CEO Yinan Na. “So we built the first AI-powered video ad generator that can turn a product link into high-performing video ads within minutes, at a fraction of the cost.”

Creatify recently announced that it has raised $15.5 million in Series A funding, in a round led by co-led by WndrCo and Kindred Ventures, bringing their total funding to $23 million. They also announced that Jeffrey Katzenberg, co-founder of DreamWorks and Founding Partner at WndrCo, would be joining their board. He has high expectations for the impact Creatify can have. “Creatify is not just making video ads easier to produce; it’s redefining how modern advertising works. In a world where brands must be present everywhere, all the time, Creatify is purpose-built to meet that demand at scale,” said Katzenberg.

Launched just 18 months ago by co-founders Yinan Na, Ledell Wu, and Xin Zhou, they set out to simplify video ad creation by building an AI tool that transforms product links into video ads, cutting down time and resources. In that time, it has attracted over 1.5 million users across 10,000+ teams and surpassed $9 million in annual recurring revenue, with brands like NewsBreak, Zumper and RingWave Media using the platform to scale ad production and make gains in lead generation and sales.

The latest blog post from CEO Yinan Na announcing their funding round also highlighted AdMax, saying that it is their “boldest step forward.” AdMax acts as an AI-powered advertising agent handling the entire video ad lifecycle from concept to iteration. It monitors competitive ads, generates dozens of UGC-style and product showcase videos tailored to platforms like Meta and TikTok, and leverages over 700 AI-generated avatars for multilingual, cross-platform production.

Creatify claims AdMax to be “an AI partner that evolves with every campaign, helping you grow smarter with each iteration.”

Lowering the Barrier to Entry for Video Ads

Creatify’s promise of reducing the time to create video ads from weeks to minutes, and minimize costs, can prove consequential for enterprises of all sizes, but importantly, individual and small businesses that would gain access to a promotional channel that had previously seemed reserved for those with big pockets.

They aren’t alone in this. While Creatify focuses on automating UGC-style and product showcase videos for digital-first platforms like Meta and TikTok, Comcast Advertising is taking a parallel path with its new AI-powered creative platform tailored for TV advertising. Last week, Comcast launched a partnership with Waymark to help brands produce TV-grade commercials, quickly and affordably, by simply scanning a business’s website to auto-generate a ready-to-air spot. 

This platform is a significant step in democratizing access to premium media channels like news, live sports, and entertainment. “Advertisers now have a fast and affordable way to build TV-ready ads for delivery across premium video destinations,” said Dawn Williamson, Chief Revenue Officer of Media Solutions at Comcast.

While Creatify aims to scale data-driven video ads for social performance, Comcast is tapping into AI to simplify access to the power and reach of TV, traditionally one of the most effective, but expensive channels.  Both platforms show us how AI is acting as a great “Equalizer” for businesses and individuals who were once priced out of high-impact advertising.

Looking ahead, Creatify plans to use its new funding to fuel the growth of AdMax, evolving the platform into a full-stack system that not only generates video ads but also analyzes creative performance data to help marketers make smarter decisions.

“Our mission,” Na says, “is to free business owners and marketers from the tedious work of researching, creating, testing, optimizing ads – so they can actually focus on what matters: growing their business.”