Twelve Labs Secures $30M to Build Deeper, More Adaptable Video AI Solutions

Our sole focus on video allows us to develop solutions that go deeper and are more adaptable.
Video content is exploding, but finding specific moments within videos often feels like searching for a needle in a haystack. Jae Lee, the co-founder and CEO of Twelve Labs, recognized this challenge and built a company dedicated to solving it. Twelve Labs, a San Francisco-based startup, is pioneering video understanding AI, and its latest funding round—$30 million from key strategic investors—signals the industry’s confidence in its groundbreaking approach. Nvidia backed Twelve Labs in building AI that understands videos like humans. Lee, the founder of Twelve Labs, mentioned that Jensen Huang, CEO of Nvidia, always had a special place in his heart for computer vision, with video understanding being one of the first use cases powered by Nvidia chips. According to Lee, Nvidia's vi
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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