Wipro, a global leader in IT consulting and business process services, sought to increase its talent pool and strengthen its employer brand through an inventive recruitment campaign. Partnering with Analytics India Magazine, Wipro executed a multi-channel campaign featuring a hackathon, sponsored articles, and social media promotions to engage and attract skilled candidates in the competitive technology landscape.

Primary Goals:

The recruitment campaign aimed to accomplish two main objectives:

1. Increase the number of job applications, leading to a more diverse and skilled talent pool.
2. Strengthen Wipro’s employer brand, positioning the company as an attractive workplace for top talent.

Campaign Components:

Analytics India Magazine designed an engaging recruitment campaign for Wipro, combining various activities to attract skilled candidates:

1. A hackathon inviting talented developers and data scientists to demonstrate their skills while working on Wipro’s real-world challenges.
2. Sponsored articles showcasing Wipro’s workplace culture, growth opportunities, and employee success stories to pique the interest of top talent.
3. Social media promotion to reach a broad audience of potential candidates and create buzz around the campaign.

Business Impact:

Wipro’s innovative recruitment campaign yielded remarkable results:

1. The number of job applications increased by 25%, contributing to a more diverse and skilled talent pool.
2. Wipro’s employer brand was strengthened, establishing the company as a desirable workplace for top talent.
3. A wide audience of potential candidates was engaged, raising awareness about career opportunities at Wipro.