Building Genpact’s Data Science Brand

Global professional services firm Genpact sought to establish a strong brand presence within the data science community as they launched their Data Science Practice. They aimed to position themselves as a leading employer in the data science ecosystem and showcase their advanced analytics solutions capabilities.

Essential Objectives:

Genpact had three primary goals:

  1. Attract top talent with a compelling employer branding strategy.
  2. Educate candidates about the organization’s greater purpose and their role in achieving it.
  3. Deliver the employer brand promise through employee stories and experiences.

How AIM helped:

AIM designed a three-phase campaign incorporating multiple touchpoints, leveraging digital and physical media platforms, including emails, social media posts, events, and video content. Key campaign initiatives included:

  1. A global hackathon in collaboration with Envision Racing, attracting over 5000 data scientists and engineers.
  2. Social media content featuring Genpact’s workplace culture, growth opportunities, and employee success stories.
  3. A comprehensive online program targeting potential candidates, including microsites with interactive employee stories.
  4. A dedicated Career Day featuring a keynote speaker, hiring drive, and alumni experiences to foster emotional connections with candidates.

Business Impact:

The multifaceted campaign significantly enhanced Genpact’s brand presence within the data science community. Key results included:

  1. Increased engagement, views, and followers across all Genpact social media platforms.
  2. Strengthened emotional connections with prospective employees, making them more likely to apply for job openings at Genpact.

CDO Vision Dubai

26th October, 2023 | TAJ JUMEIRAH LAKES TOWERS | Dubai

Unite with Dubai's foremost Chief Data Officers at an exclusive networking event brought to you by AIM Leaders Council.

Our Latest Reports on Artificial Intelligence & Data Science

  • State of Global Capability Centers (GCCs) in India 2023

    The “GCC in India 2023” report offers a comprehensive examination of the rapidly evolving landscape of Global Capability Centers (GCCs) in India. It explores the different types of centers, including their functionalities and operational aspects. As businesses globally aim to centralize specific functions for better efficiency, India continues to be a preferred destination due to its talent pool and cost advantages.

  • Data Science Skills Study 2023

    In an era defined by the data revolution, the field of data analytics has become the backbone of decision-making across industries. As organizations strive to harness the power of data, the role of data and analytics professionals has evolved into one of paramount importance. The “Data Science Skill Study 2023” by AIM-Research delves into the multifaceted landscape of these professionals, shedding light on their skills, preferences, and the ever-evolving trends that shape their work.

  • Tackling the major roadblocks of text-based GenAI

    In recent years, the field of text-based generative artificial intelligence (AI) has witnessed remarkable advancements, revolutionizing natural language processing and generating human-like textual content. These AI models, such as GPT-3, have demonstrated unprecedented capabilities in generating coherent stories, answering questions, and even simulating human conversation.

    However, within this realm of immense promise, lie substantial challenges and obstacles that demand prudent navigation. As text-based generative AI achieves unprecedented capabilities, it simultaneously encounters complex roadblocks that necessitate careful consideration. These challenges encompass a range of intricate issues that span from accuracy and coherence to ethical considerations and contextual understanding.

    This report aims to explore and dissect the major roadblocks encountered in the domain of text-based generative AI and present effective strategies to overcome them.


  • Generative AI Tools: A Comprehensive Market Analysis

    The market for Generative AI tools is thriving, propelled by the expanding applications of these technologies and the growing recognition of their potential benefits. Industries across the spectrum, from tech and entertainment to healthcare and finance, are leveraging these tools to streamline processes, enhance creativity, and make strides in innovation.

    This report aims to provide an exhaustive analysis of Generative AI tools that are dedicated to individual functionalities. By investigating the market dynamics, uncovering trends, and identifying key players, this report offers essential insights into the current scenario and future prospects of these tools.


Subscribe to our Newsletter

By clicking the “Continue” button, you are agreeing to the AIM Terms of Use and Privacy Policy.

Supercharge your top goals and objectives to reach new heights of success!