Outmarket AI Is More Than Automation, It’s About Smarter Decisions and Growth Says CEO Vishal Sankhla

The commercial insurance market, valued at approximately $800 billion, has long been known for its inefficiencies. Data fragmentation, slow manual processes, and misalignment between brokers and carriers have created roadblocks that limit business growth and slow down deal flow. Outmarket AI, a company founded by Vishal Sankhla and Anshu Jain, aims to change this by introducing an intelligent layer that empowers brokers, carriers, and wholesalers to work more efficiently and uncover new revenue opportunities.

AIM Research spoke with Vishal Sankhla, co-founder and CEO of Outmarket AI, to understand their inspiration, the gaps they identified in the industry, the challenges they faced in driving AI adoption, their competitive differentiation, their recent funding round, and their long-term vision.

The Moment That Sparked Outmarket AI

Outmarket AI was born from a deep appreciation for the role brokers play in the insurance ecosystem and the growing challenges they face in an increasingly data-driven world. Sankhla and Anshu Jain, both of whom previously worked at Ethos, a leader in life insurance technology, saw firsthand how brokers who are some of the hardest-working professionals in the industry were being held back by inefficient manual processes and outdated tools.

“There was a defining moment when it all clicked,” Sankhla recalled. “We were working with brokers who spent hours, sometimes days, searching for the right carrier, manually comparing quotes, and struggling to make sense of scattered data. The inefficiencies weren’t just frustrating; they were limiting opportunities, slowing deals, and ultimately leaving revenue on the table.”

What the industry needed was not just automation, but a true intelligence layer, one that could enhance brokers’ expertise, streamline workflows, and unlock new business opportunities. This realization led to the founding of Outmarket AI, with the goal of creating an AI-powered platform designed to complement, not replace, brokers.

The Gaps in Commercial Insurance That AI Can Solve

One of the biggest challenges in commercial insurance has always been data fragmentation. Brokers, carriers, and wholesalers operate in silos, making it difficult to extract insights that drive business growth. Traditional workflows whether it’s market appetite search, quote comparison, or policy reviews are slow, manual, and prone to human error. As a result, brokers spend an inordinate amount of time on administrative work instead of focusing on advising clients and closing deals.

“We saw AI as the key to solving these challenges because it can streamline data processing, automate decision-making, and enhance underwriting and distribution workflows,” Sankhla explained. “Outmarket isn’t just about automation; it’s about revenue growth.”

The platform ingests structured and unstructured data from emails, agency management systems (AMSs), PDFs, carrier portals, and underwriting documents. Outmarket empowers brokers and carriers to make smarter decisions, move faster, and grow revenue in ways traditional AI tools cannot. By providing an always-on AI copilot that continuously monitors data signals, automates key processes, and enhances productivity, brokers can focus on advising clients instead of dealing with tedious busywork. 

Getting Brokers and Carriers on Board

Despite the clear inefficiencies in the industry, convincing brokers and carriers to adopt AI-powered workflows was not without its challenges. Many were initially skeptical, fearing that AI-driven insights would replace human expertise rather than enhance it.

“The key to addressing this was showing how AI can augment existing workflows rather than disrupt them,” Sankhla noted. “Instead of asking brokers and carriers to completely change how they work, we focused on embedding AI into their existing processes, helping them find markets faster, compare quotes more efficiently, and identify revenue opportunities they might have otherwise missed.”

Another major hurdle was data accessibility. Given the fragmented nature of insurance data, standardizing and extracting meaningful insights required sophisticated AI models that could process both structured and unstructured data.

As brokers and carriers began to see how Outmarket AI could drive revenue growth and make their jobs easier without replacing the human element, adoption accelerated. Today, the industry is not just open to AI-powered workflows but actively seeking them out as a competitive advantage.

Standing Apart from the Competition

With insurtechs like Mind Foundry also leveraging AI to improve the insurance sector, Outmarket AI differentiates itself by focusing on revenue growth, workflow automation, and real-time data intelligence specifically tailored for brokers, carriers, and wholesalers.

“We are building insurance-specific AI from the ground up, not just applying generic AI models,” Sankhla emphasized. “Our platform has deep embedded knowledge of commercial insurance data structures, workflows, and business logic, ensuring that our AI understands the nuances of the industry.”

Outmarket also goes beyond automating isolated tasks, it enables intelligent end-to-end workflows that connect previously disjointed processes. Its modular technology integrates seamlessly into brokers’ existing tech stacks, allowing for faster adoption without requiring a complete overhaul of legacy systems.

More importantly, Outmarket’s AI is about identifying revenue-generating opportunities by leveraging structured and unstructured data to help brokers and carriers make smarter, faster decisions.

Funding Plans!

Backed by $4.7 million in seed financing from Fika Ventures, TTV Capital, and Dash Fund, Outmarket AI has assembled a team of experts from companies like IBM, Meta, Uber, and Adobe to bring its vision to life. The company has also secured an advisory board featuring executives from major brokerage firms, MGAs, and wholesalers, ensuring its technology aligns with real-world industry needs.

The funding will be allocated toward advancing AI capabilities, expanding the team, and scaling market adoption. Outmarket is heavily investing in its intelligence layer, refining workflow-specific AI models, and optimizing how brokers and carriers find markets, compare quotes, and identify revenue opportunities.

“We are seeing strong momentum and investor interest, but our approach remains disciplined,” Sankhla said. “We will evaluate raising another round when the time is right, ensuring we continue scaling effectively while delivering tangible value to our customers.”

For the future, Outmarket AI envisions becoming the intelligence layer for the entire insurance ecosystem. While its immediate focus remains on commercial insurance, Sankhla sees opportunities to expand into personal lines, specialty insurance, and reinsurance, addressing the same fundamental challenges of data fragmentation and inefficient workflows.

“Insurance has always been about risk intelligence, but for too long, that intelligence has been locked within static reports, human memory, and inefficient processes,” he said. “Outmarket AI aims to change that by turning commercial insurance into a dynamic, continuously learning system.”

As Outmarket AI scales, the company will continue to push the boundaries of how AI can unlock new value for insurance professionals. Their success, according to Sankhla, would be to ensure that their customers stay ahead in an increasingly competitive and data-driven world.

Not only that. Brokers are more than just policy sellers. They’re trusted advisors, relationship builders, and the driving force behind the insurance industry. Outmarket exists to empower them with the tools they need to thrive in an AI-driven future.

It’s not Outmarket that will transform the industry but it’s the brokers who use it.