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TELUS International Unveils Fuel iX Beta Program, Empowering Enterprises with Generative AI for Production Scale

TELUS International has introduced the beta release of Fuel iX, an enterprise-grade AI engine aimed at facilitating the transition of generative AI (GenAI) pilots into production scale.

TELUS International has introduced the beta release of Fuel iX, an enterprise-grade AI engine aimed at facilitating the transition of generative AI (GenAI) pilots into production scale. This innovative solution is designed to expedite the deployment of customized AI solutions, while ensuring responsible management and flexibility for enterprises. With access to a diverse range of large language models (LLMs) and the capability to switch models post-launch, Fuel iX offers organizations the freedom to avoid vendor lock-in and future-proof their GenAI applications.

Empowering Enterprises with Flexibility and Control

“Fuel iX was created to provide enterprises with generative AI flexibility, control, productivity, and trust,” remarked Tobias Dengel, General Manager of Fuel iX and President of WillowTree, a TELUS International Company. “To date, we have over 30,000 users within TELUS, and these solutions have significantly increased employee productivity.”

Accelerating Productivity with AI

Enterprises leveraging Fuel iX can tap into a suite of generative AI management tools, enabling seamless integration with multiple cloud providers and LLMs. This approach empowers organizations to efficiently manage the rapid growth of AI-powered applications while ensuring compliance with privacy, data sovereignty, safety, and security requirements.

Enhancing Visibility and Management

“The deployment of generative AI-powered applications was growing at such a pace that we needed full visibility and management across all the applications and use cases,” explained Hesham Fahmy, Chief Information Officer, TELUS. “We couldn’t have met our requirements and graduated from pilot to production scale without Fuel iX.”

About TELUS International

TELUS International is a global leader in providing comprehensive AI data and digital customer experience solutions. Its suite of services spans digital strategy, innovation, consulting, design, IT lifecycle management, intelligent automation, and AI data solutions, including computer vision capabilities. TELUS International partners with brands across various industry verticals to accelerate their digital transformation journeys and deliver exceptional business outcomes.

For more information about Fuel iX and TELUS International’s suite of AI offerings, visit TELUS International. TELUS International designs, builds and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its clients’ digital transformation journeys, enabling them to more quickly embrace next-generation digital technologies to deliver better business outcomes. TELUS International’s integrated solutions span digital strategy, innovation, consulting and design, IT lifecycle including managed solutions, intelligent automation and end-to-end AI data solutions including computer vision capabilities, as well as omnichannel CX and trust and safety solutions including content moderation. Fueling all stages of company growth, TELUS International partners with brands across high growth industry verticals, including tech and games, communications and media, eCommerce and fintech, healthcare, and travel and hospitality.

Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at
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