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SymphonyAI and Microsoft Join Forces to Revolutionize Retail with Next-Generation AI Solutions

Retail’s Big Show in New York City, SymphonyAI, a leader in predictive and generative enterprise AI SaaS, has partnered with Microsoft to deliver cutting-edge retail AI software applications worldwide.

In a groundbreaking collaboration announced today at NRF 2024: Retail’s Big Show in New York City, SymphonyAI, a leader in predictive and generative enterprise AI SaaS, has partnered with Microsoft to deliver cutting-edge retail AI software applications worldwide. The collaboration leverages Microsoft Azure OpenAI Service to provide retailers and consumer packaged goods (CPGs) with rapid, in-depth insights, paving the way for truly connected end-to-end retail experiences.

SymphonyAI’s retail applications integrate deep domain expertise with predictive and generative AI capabilities on Azure, enabling retailers to make more effective decisions faster. These applications, built on retail-specific Language Model (LLM) technology, utilize Azure OpenAI Service to securely access customer datasets and external sources. The latest additions to SymphonyAI’s portfolio, the Category Manager Copilot and Demand Planner Copilot, aim to empower retailers to address challenging industry issues more efficiently.

SymphonyAI Category Manager Copilot: Transforming Merchandising Insights

The Category Manager Copilot harnesses SymphonyAI’s extensive retail LLM capabilities, combining decades of industry knowledge, processes, content, and customer segmentation. By rapidly analyzing current customer merchandising and sales data, the Copilot understands user queries, identifies performance-affecting factors, and recommends optimal actions. This powerful tool utilizes both text and graphics to communicate insights, guiding users through various scenarios and providing clear next steps. Category managers can now make better decisions faster, translating category strategies into actionable plans and delivering the products customers desire, precisely when and where they want them.

Demand Planner Copilot: Enhancing Inventory Forecasting

The Demand Planner Copilot addresses the challenges faced by demand planners responsible for optimizing inventory quantities. With a prioritized approach to understanding, acting, and communicating inventory requirements based on highly accurate AI-based forecasts, demand planners can navigate time constraints and supply chain complexities more effectively. The Copilot performs deep, rapid analysis to pinpoint the causes of demand shifts and provides mitigation recommendations. Additionally, when forecasting new items without historical demand data, the Copilot rapidly indexes master item repositories, generating forecasts that surpass manual research and incomplete assumptions.

Industry Enthusiasm for SymphonyAI Retail Copilots

“Leading retailers and CPGs worldwide have enthusiastically greeted the SymphonyAI Retail Copilots, inspired by their power to leapfrog current technology with game-changing productivity, collaboration, accuracy, and connectedness,” remarked Manish Choudhary, President of SymphonyAI’s Retail CPG division. “At the end of the day, the copilots deliver the holy grail of retail effectiveness: increased customer engagement, enterprise-wide consistency localized for each store, and improved bottom-line results.”

Strategic Partnership Acknowledged

“SymphonyAI’s retail solutions combine deep retail domain expertise with leading AI capabilities to deliver transformative, quantifiable business impact,” stated Kumar Abhimanyu, SVP of strategic partnerships at SymphonyAI. “This innovative collaboration leverages predictive and generative AI on the Microsoft Azure platform to deliver a powerful productivity and efficiency boost for innovative retailers worldwide.”

Microsoft’s Perspective on the Collaboration

“Through integration with Azure OpenAI Service, SymphonyAI’s retail applications will deliver measurable value to retailers and CPGs,” affirmed Keith Mercier, General Manager, Worldwide Retail & Consumer Goods, Microsoft. “Next-generation predictive and generative AI tools can help transform retail by enhancing operational efficiency and supporting end-to-end connectivity from the store to corporate. We look forward to continuing our work with SymphonyAI to bring transformational productivity, accuracy, and shopper engagement to the retail and CPG industries with generative AI.”

Retailers and CPGs attending NRF can request a meeting and demo with SymphonyAI at booth #1441 to explore the power of predictive and generative AI solutions for retail. SymphonyAI, a SAIGroup company, has experienced rapid growth since its founding in 2017 and is backed by a $1 billion commitment from successful entrepreneur and philanthropist Dr. Romesh Wadhwani.

Picture of Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at
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