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Invoke and ShotFlow Forge Strategic Partnership for Generative AI in Retail Brands

Leaders in generative artificial intelligence (AI) software, Invoke, and enterprise content production for retail brands, ShotFlow, have announced a strategic partnership.

Leaders in generative artificial intelligence (AI) software, Invoke, and enterprise content production for retail brands, ShotFlow, have announced a strategic partnership. The collaboration aims to integrate generative AI technology from Invoke’s Enterprise Edition into ShotFlow’s solutions, offering an enterprise-grade solution for brands optimizing creative workflows, enhancing visibility, and ensuring security and compliance in the rapidly evolving world of generative AI.

Empowering Retail Brands with AI Image Generation

As part of this partnership, Invoke will collaborate with ShotFlow to integrate AI image generation capabilities into ShotFlow’s offerings. This integration will empower ShotFlow’s clients, particularly in the retail sector, to leverage custom generative AI for visual content operations. The strategic alliance positions Invoke and ShotFlow as the preferred solution for brands looking to implement on-brand AI image generation models within their enterprise content production processes.

Complete Ownership and Security

This collaboration assures ShotFlow’s enterprise clients complete ownership and control over generative AI models and content, allowing them to securely deploy these capabilities in their most valuable and sensitive production workflows. By maintaining control over their work, models, and intellectual property, brands can navigate the complexities of visual content creation while ensuring compliance with industry standards.

Enabling Seamless Integration

Eric Fulmer, Founder and CEO of ShotFlow, emphasizes the seamless integration of generative AI into workflows through this partnership. He notes the transformational impact on automations, compliance, and overall workflow improvement. This collaboration addresses the challenges faced by brands in visual content creation, providing actionable steps to enhance their processes.

Celebrating Client Empowerment

Kent Keirsey, Founder and CEO of Invoke, expresses excitement about the partnership, emphasizing the alignment of their efforts in providing AI tools and models for enterprise businesses. The focus remains on empowering clients with control over their creative assets and ensuring perpetual ownership.

Transformative Milestone in Generative AI Solutions

This collaboration marks a significant milestone in the evolution of generative AI solutions, offering retail brands a powerful toolset to navigate challenges and capitalize on opportunities in the dynamic landscape of brand and studio content operations.

About Invoke AI:

Founded in 2023, Invoke AI is an open-source project committed to empowering artists and revolutionizing the professional creativity process. The company, headquartered in Atlanta, Georgia, operates as a remote-first organization, serving independent professionals and enterprises with its SaaS solution.

About ShotFlow:

ShotFlow stands as the only Brand Content Production operating system, mastering every aspect of the visual content creation process for brands and studios. Bridging the gap between PIM and DAM, ShotFlow offers a comprehensive solution for content creation, production planning, and automation in the visual content supply chain.

Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at
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