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Dun & Bradstreet and IBM Partner to Elevate Generative AI in Business

Dun & Bradstreet and IBM unite to harness trustworthy business insights, leveraging watsonx to fuel responsible and transformative generative AI solutions in the business world.

Dun & Bradstreet (NYSE: DNB), a global leader in business decisioning data and analytics, and IBM (NYSE: IBM), have embarked on a strategic collaboration that is set to transform the landscape of generative AI in business. This partnership aims to merge Dun & Bradstreet’s vast Data Cloud with IBM’s revolutionary AI and data platform, watsonx, to drive responsible and effective generative AI solutions across various business functions.

Fusing Data Expertise with AI Innovation: This collaboration is designed to integrate Dun & Bradstreet’s comprehensive data on over half a billion private and public companies with IBM’s watsonx. The goal is to develop client-centric offerings that can be seamlessly integrated into native workflows, fostering the adoption of generative AI to spur growth and operational efficiency.

Introducing Ask Procurement™: A standout product of this partnership is Dun & Bradstreet’s upcoming solution, Ask Procurement™. This tool is poised to redefine how procurement professionals access and utilize data. By providing a comprehensive view of business relationships, Ask Procurement™ aims to enhance savings, reduce timeframes, and minimize risks. The solution, expected to launch in the first half of the next year, will incorporate the D&B AiBE™ platform featuring watsonx-supported models and additional generative AI capabilities, all fueled by Dun & Bradstreet’s extensive Data Cloud.

A Synergy of Trust and Innovation: Ginny Gomez, President, North America, Dun & Bradstreet, emphasizes the companies’ commitment to being trusted data and responsible AI partners. The collaboration leverages nearly three centuries of combined experience, making Dun & Bradstreet and IBM uniquely positioned to guide businesses through the evolving generative AI landscape. This partnership promises to lead the industry and clients confidently into the future with innovative, AI-powered solutions.

AI Use Cases and Methodology: The collaboration will also involve D&B.AI™ Labs, IBM Consulting, and IBM Expert Labs teams. They will use the IBM Garage methodology to build AI use cases, implement watsonx, and develop applications aimed at enhancing employee productivity, customer experiences, mitigating business risks, automating workflows, and optimizing efficiency.

Rob Thomas, Senior Vice President, Software, and Chief Commercial Officer, IBM, on the Partnership: “The transformative power of generative AI for business is wholly dependent upon data that is accurate, trusted, and targeted for enterprise use cases. Our solutions will combine IBM’s AI expertise and consulting services with Dun & Bradstreet’s supply chain expertise and trusted data, empowering clients to build AI-powered solutions and confidently scale their use of generative AI.”

Principles of Trust and Responsibility: The relationship between Dun & Bradstreet and IBM is founded on trust, responsibility, transparency, and explainability. It leverages Dun & Bradstreet’s trusted data and innovative AI solutions, along with IBM’s history of responsibly introducing powerful new technologies, to usher in a new era of AI-driven business solutions.

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