Adjust just introduced InSight, a mobile analytics tool that uses AI and cutting-edge machine learning, with the goal of completely redefining how marketers evaluate the success of their campaigns. With the help of this cutting-edge solution, marketers should be able to precisely optimize return on investment by gaining a data-driven view. Marketers today have a huge challenge to provide customized campaigns for customers and this tool is a game changer for them.
Unveiling Incrementality Analysis: A Game-Changer for Marketers
Katie Madding, Chief Product Officer at Adjust, emphasized the evolving challenges in today’s privacy-centric marketing landscape. InSight introduces the concept of incrementality analysis, empowering marketers to measure the true impact of marketing actions such as budget increases on ROI. This approach allows marketers to make informed decisions by discerning the incremental lift, cannibalization of organics, or lack of effect on target KPIs.
Key Features of Adjust’s InSight
InSight, Adjust’s recommendation-driven solution, boasts several powerful features:
- Synthetic Control Groups: Simplifying analysis by eliminating data variables.
- Incremental Models: Highly adaptable models considering external variables like seasonality.
- Simplified Charts: Advanced analysis presented in easily understandable formats.
- Intuitive Setup: Marketers can run experiments and access results within minutes.
Delivering Precision and Insight
Madding emphasized Adjust’s dedication to offering innovative solutions that tackle the important queries of marketers. With the greatest precision level available on the market, 95%, InSight’s algorithms can precisely forecast the effects of marketing initiatives.
Adjust’s InSight Customer Testimonials
Jay Christian, Performance Marketing Manager at Pret A Manger, hailed Adjust’s incrementality measurement for unlocking insights into iOS campaign optimization previously deemed unattainable. The machine learning models and historical data analysis have provided insightful outcomes and advanced incrementality metrics at the click of a button.
Conclusion: Navigating the Data-Driven Landscape
With its ability to provide marketers with data-driven insights to maximise campaign efficacy and increase return on investment, InSight is a major advancement in mobile analytics. As the marketing measurement business progresses towards a privacy-focused strategy, products such as InSight become essential for managing the intricate landscape.
About Adjust
Adjust, an AppLovin company, is trusted by marketers worldwide to measure and grow their apps across platforms. Their powerful measurement and analytics provide visibility, insights, and essential tools that drive better results for companies at every stage of the app marketing journey.
