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Fawad Memon

Fawad is the Director & Head of Marketing Analytics and Insights at Virtual Gaming Worlds (VGW), a leading gaming company with over $5 billion in revenues. With 17+ years of experience in global CPGs, he has worked in diverse regions, including Central and Eastern Europe, Russia, the Middle East, North Africa, and Pakistan. Fawad's expertise spans strategy, analytics, and insights. At VGW, he leads the redesign of analytics processes to optimize marketing outcomes. Previously, at The Coca-Cola Company, he made significant contributions to Advanced Analytics and Insights, excelling in data warehousing, business intelligence, and digital analytics. Fawad is also a recognized speaker and lecturer on marketing research and consumer behavior.

Research & Analysis by Fawad Memon

Council Post: The Imminent Threat of Dark Web-Related Data Breaches

Recent statistics highlight the pervasive threat of data breaches facilitated through the Dark Web. Around 1,700 unique posts related to selling data breaches appear monthly, with common data including compromised accounts, databases, corporate infrastructure access, and personal information.

Council Post: The Dawn of a Cookieless World – Navigating the Future Without Digital Cookies

The journey ahead may be uncertain, but it holds the promise of a more balanced and respectful digital world.

Council Post: ESG Performance and Cloud Computing

As traditional industry leaders recognize the significance of their IT footprint, the synergy between ESG goals and technological advancements presents an opportunity for transformative change, paving the way for a more sustainable future.

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