Regie.ai Is Changing Sales Tech by Solving the Productivity Paradox

Sales teams today are caught in a paradox. The more technology they have at their disposal, the less productive they seem to become. A sales development representative (SDR) from a major tech company recently put it bluntly:

“We have the best tech stack ever – whatever workflow we’re in, we have the best tech stack for it.”

That should be a great thing. But there’s a catch.

“Every time I bounce from screen to screen to complete tasks, it costs me 20% of my time that I could’ve been spending doing anything else. It’s supposed to be saving me time and instead it’s taking time away from my other tasks.”

This is the reality of modern sales: every point solution promises to increase productivity, but in practice, sales reps find themselves drowning in tools rather than focusing on conversations and relationships. Tech stack bloat has made workflows more fragmented, not less.

Regie.ai, a San Francisco-based company tackling this exact problem, has just secured $30 million in Series B funding to accelerate its vision of integrating AI into sales prospecting in a way that works alongside human reps, rather than replacing them.

The Funding Round and Regie.ai’s Mission

The funding round, led by Scale Venture Partners and Foundation Capital, also included participation from Khosla Ventures, StepStone Group, TriplePoint Capital, and South Park Commons. With this new capital, Regie.ai plans to launch RegieOne, expand its engineering team, and scale customer adoption.

Founded by Dr. Srinath Sridhar and Matt Millen, Regie.ai is building an AI-native sales engagement platform designed to handle the most time-consuming parts of outbound sales. It aims to unify sales outreach across email, social, and phone into a single AI-powered system, helping sales reps manage their workflows more efficiently. The platform is already used by B2B brands like Copado and Crunchbase, and its growth has been remarkable—annual recurring revenue increased by 300% last year.

“We first came together in 2021 with a founding thesis of building a generative AI content platform for sales teams,” said Srinath, Regie.ai’s CEO, in an interview with TechCrunch. “We aim to amplify human sellers, not replace them.”

Srinath, who previously worked as a software engineer at Google and Meta, has deep expertise in building enterprise-scale machine learning systems. Millen, on the other hand, was formerly a VP at T-Mobile, leading national sales teams. Together, they saw a gap in the sales enablement space: sales engagement platforms had focused on mid-funnel support, leaving top-of-funnel prospecting fragmented and inefficient.

When Regie.ai first made headlines in 2022, it was primarily known for using OpenAI’s GPT-3 to generate marketing copy. But since then, its capabilities have expanded dramatically. Today, the company offers tools like an AI-powered sales sequence builder and AI “co-pilots” that assist in message personalization and prospecting.

The core of Regie.ai’s platform is its ability to analyze signals such as website visits and engagement interactions—to determine the next best outreach step. If a prospect shows interest, Regie.ai decides whether AI should handle the next touchpoint or if a sales rep should intervene.

“The sales enablement industry is stuck between two extremes,” said Srinath. “On one side, you have AI software promising to replace humans entirely, and on the other, you have legacy software that hasn’t meaningfully innovated in years. We believe Regie.ai is solving this problem.”

The Problem With Sales Tech Today

Modern sales teams are inundated with technology. Every new tool promises to improve productivity, but the reality is often the opposite. The tech stack has become bloated, workflows are scattered across multiple platforms, and sellers spend more time managing tools than actually selling.

Regie.ai is taking a different approach. With its newest offering, RegieOne, it aims to unify the entire prospecting process within a single workflow, allowing AI and human sellers to work together seamlessly.

Why AI Alone Isn’t Enough

While AI agents have made significant strides, they still can’t replace human expertise in certain key areas. Regie.ai highlights four critical aspects where human involvement remains essential:

1. Cold outbound calls – The majority of outbound meetings stem from calls, yet fully automated calling remains illegal. Regie.ai ensures humans stay in the loop.
2. LinkedIn compliance – Automating LinkedIn outreach can violate terms of service, leading to bans. Regie.ai integrates AI in a way that ensures compliance.
3. Simple workflows – Not every sales task needs AI intervention. Some, like sending webinar invites, are better handled through scheduled emails.
4. High-value accounts – Objection handling and negative reply conversions (which convert three times better than positive replies) still require a human touch.

The Regie.ai Journey

Regie.ai has consistently led the charge in AI adoption, evolving its offerings year after year. In 2020, it emerged as one of the first venture-backed generative AI startups, and by 2021, it had carved out a niche as the first GenAI startup focused on sales. The following year, it introduced the first content platform designed to generate sales sequences and personalized emails. In 2023, the company took another leap by launching Sales AI Agents, followed by the integration of parallel dialing with AI-powered email and LinkedIn agents in 2024. Now, in 2025, Regie.ai is set to debut RegieOne, positioning it as the first AI Sales Engagement Platform (AISEP). “From the start, the team at Regie.ai has been forward-thinking in adopting new models and evolving their AI solutions—not just to meet customer needs today, but to anticipate what will serve them in the future,” said Marc Manara, Head of Startups at OpenAI.

RegieOne

RegieOne represents a shift in how sales teams use technology. Instead of adding yet another tool to an already overburdened tech stack, it integrates sales engagement into a single AI-native platform.

With AI handling time-consuming prospecting tasks—like signal monitoring, writing, and lead nurturing—sales reps can focus on high-value activities like engaging with key prospects and closing deals.

This approach acknowledges the reality that many AI-powered platforms miss: AI alone isn’t enough. Sales teams need AI to work with them, not just for them.

What This Means for the Future of Sales Tech

Instead of treating AI as a bolt-on feature, Regie.ai has built an AI-native system that deeply integrates automation with human expertise.

This isn’t just another product launch or funding announcement. It’s the culmination of four years of innovation in AI-powered sales technology. Sales teams have been searching for a way to escape the inefficiencies of fragmented workflows. With RegieOne, Regie.ai is making the case that they don’t need more tools. They need a new way to work.