Landbase is Helping Businesses Find Their Next Customer

In B2B sales, it can take months for companies to launch a campaign. For most startups and traditional businesses, growth remains the ultimate goal, but the go-to-market (GTM) function remains a fragmented and expensive part of the business.

Cutting that time down is the central idea behind Landbase, the San Francisco-based AI startup founded by Daniel Saks, the tech veteran best known for co-founding AppDirect. According to internal Landbase data, campaign planning and launch once took teams an average of 14 days. With their AI-powered platform, they say that number is closer to minutes

With $30 million in fresh Series A funding led by Sound Ventures (Ashton Kutcher and Guy Oseary’s AI-focused fund) and Picus Capital, Landbase is positioning itself as the “last mover” in GTM software: an end-to-end, AI-native system that analyzes & enriched sales data, and acts on it autonomously.

“Landbase gives teams a simple, fast way to find their next customer,” said CEO Daniel Saks. “…We’re excited to bring that capability to even more businesses looking to scale smarter.”

Growing up in Niagara Falls, Saks’ family owned a furniture store that was shuttered during the Great Recession, a collapse Saks attributes to a lack of access to capital and modern technology. He credits this loss for his commitment to helping small businesses thrive in a digital world. In 2009, Saks co-founded AppDirect, a platform that allowed businesses to find and buy cloud-based software. That venture became a unicorn, generating over $1.5 billion in revenue and forming partnerships with global giants like AT&T and Deutsche Telekom.

But while AppDirect brought cloud tools to millions, Saks saw a new pain point emerging: “People’s days were still spent heads-down in software,” he reflected. The goal now? “Reclaim the day”: free businesses from GTM complexity by letting software do the heavy lifting.

Agentic AI as a GTM Solution

Landbase launched in late 2024 to automate go-to-market execution using agentic AI. GTM-1 Omni, Landbase’s proprietary model is trained on over 40 million marketing campaigns and 220 million sales interactions. The system is designed to replicate and improve upon human-led GTM efforts across targeting, messaging, and channel execution.

GTM-1 Omni performs as a multi-agent system: it identifies targets, crafts personalized content, launches omnichannel outreach (email, LinkedIn, calls), and iterates based on engagement, all in real time. According to Landbase, customers have reported a 4-7x increase in conversion rates compared to human-built campaigns, along with a 70% reduction in lead generation time.

This level of automation has proven especially attractive to non-tech companies: insurance brokers, recruiters, managed service providers, who lack sophisticated sales teams but still need to grow fast.

Growth with Real ROI

Landbase has already seen 825% revenue growth since early 2025 and scaled to 150 paid customers, including many in legacy industries like IT services and consulting.

A key product milestone came in April 2025 with the launch of the Campaign Feed, a real-time suggestion engine that recommends, personalizes, and deploys GTM campaigns with a click. What used to take spreadsheets, agencies, and long planning meetings now takes just a prompt.

“Landbase is revolutionizing how people work,” said Hugh Hopkins, head of product development and part of the team brought in from acquisition Delegate. “The Campaign Feed represents a paradigm shift in how companies approach their GTM strategies.”

Building Digital Trust

Perhaps the most counterintuitive insight from Saks’ journey is this: most outbound campaigns fail not because of bad copy, but because of a lack of trust in the sender.

“As a first-time startup founder with a brand-new company, you have virtually no chance of being able to do an outbound campaign with success,” Saks told TechCrunch. “You have to build trust first.”

As the company expands into applied AI labs and consolidates tools like LavaReach and Delegate under its umbrella, its ambition is to unify GTM into a seamless, intelligent experience. one that helps founders, marketers, and business owners reclaim their time.

AI redefining who gets to grow. For too long, sophisticated GTM was the privilege of companies with deep pockets and sprawling sales orgs. Landbase is helping change that. “Life is too short to be overwhelmed by your business,” Saks says. “With the right tools, you can build the life you want without sacrificing your dreams.”