Rentana Raises $5M to Fix Real Estate’s Pricing Problem

Property managers in the real estate industry have always faced a common challenge, which is determining the right rental prices and maximizing revenue. With traditional property management systems, these decisions were often based on outdated data or guesswork, leading to missed revenue opportunities and higher vacancy rates. Real-time insights, which are critical for setting competitive prices and responding to market shifts, were simply not available.

For years, property owners and managers struggled with these issues, making it difficult to stay ahead of market trends and optimize their business operations. Recognizing this problem, a group of four professionals from diverse backgrounds, Julie Blanc, Scott Takahashi, Ben Bayard, and Patricia Li, decided to take action. With years of combined experience in real estate, technology, and venture capital, the team founded Rentana in 2023 with the goal of providing a more innovative, more efficient solution for revenue management in the real estate industry.

“Multifamily demand is booming in the U.S., but owners and operators are facing new pricing pressures — from inflation to rising interest rates,” said Julie Blanc, Co-Founder and CEO of Rentana. “Rentana gives customers the most complete picture of their portfolio and delivers tailored insights to help drive immediate and sustainable growth.”

The Birth of Rentana

The founders knew that data was the key to making smarter decisions in real estate. Rentana was designed to use AI to provide property managers with more accurate and actionable real-time data and insights. The goal was to automate the revenue optimization process, freeing property managers from the tedious task of manually adjusting prices and allowing them to focus on higher-level business decisions.

Rentana’s platform is user-friendly and intuitive. It provides basic information and personalized pricing recommendations tailored to each property’s unique characteristics. By combining market data with a property’s specific details, Rentana offers a clear, data-driven view of the best pricing strategies to maximize revenue. This enables property managers to make quicker and more informed decisions that directly impact occupancy rates and rental income.

The platform also features predictive analytics, helping users anticipate market trends before they happen. Property managers can spot potential issues, such as declining occupancy or changes in market demand, and adjust their strategies accordingly. This proactive approach allows businesses to stay competitive and avoid costly mistakes, all while making smarter use of their data.

Growing the Vision

As Rentana’s product began to gain traction, the team realized they needed additional resources to scale and continue improving the platform. They approached investors who shared their vision for transforming revenue management in real estate. Rentana raised $5 million in seed funding, co-led by Zigg Capital and Benchstrength Ventures. 

“Real estate is mostly still operating on 1970s-1990s technology. Revenue management was no exception — until now,” said Dave Eisenberg, co-founder of Zigg Capital. “Rentana’s advanced, modern AI technology is propelling the industry into the digital era, providing real estate leaders the tools to make smarter, faster decisions that drive growth and efficiency.”

Expanding Reach and Improving Technology

The new funding will help Rentana continue to build on its success by enhancing its product’s capabilities. The company plans to add new features, refine its analytics tools, and make the platform even more powerful for property managers. Rentana will focus on deepening its market insights and predictive analytics, helping users gain a more comprehensive understanding of the factors influencing their revenue. This will give property managers the tools they need to make the best decisions in an ever-changing market.

In addition to enhancing its technology, Rentana plans to expand its presence across North America. With the new funding, the company aims to reach more property managers, from small owners to large management firms, providing them with the tools to improve their revenue optimization efforts.

“Rentana’s team has built groundbreaking products that redefine industries, and they are bringing AI-powered innovation, fresh thinking, and world-class execution to a community that deserves more,” said Ken Chenault Jr., Co-Founder and Managing Partner of Benchstrength. “Rentana is the all-in-one revenue optimization tool that sets multifamily leaders up for success.”

John Monagle, Co-Founder & Managing Partner at Benchstrength added, “Legacy revenue management systems simply aren’t keeping pace with today’s market realities. Rentana is delivering a long-overdue solution — one that finally gives property owners the speed, intelligence, and adaptability they need to compete effectively.”