
Salesforce’s Agentic AI Ambition Meets Data Access Backlash
Salesforce wants to automate the modern marketing team while keeping tighter control over the data

Salesforce wants to automate the modern marketing team while keeping tighter control over the data

It’s not an acquisition. It’s not a hire. It’s a reverse acqui-hire.

This could help Salesforce close competitive gaps with other large platform providers.

If you ask many customers today, are they happy with their CRM? Ninety percent will

With “meaningful contribution” years away and customers tightening their software budgets, it’s unclear how much