The 2024 Global Analytics Leadership and Sentiment Report

The 2024 Global Analytics Leadership and Sentiment Report offers a comprehensive analysis of the current state and future trajectory of analytics in organizations worldwide. Since the last publication during the pandemic, the landscape of analytics has undergone a significant transformation. Once regarded as mere buzzwords, analytics now stand at the forefront of essential technologies across various sectors. The advent of Generative AI has introduced new challenges and opportunities, pushing leaders to reassess and evolve their strategies.

The report delves into key areas such as the anticipated demand for analytics services, which a majority of leaders expect to increase significantly, underscoring the growing reliance and strategic importance of analytics in business operations. It also sheds light on the adequacy of current funding for analytics functions, revealing a spectrum of opinions and indicating areas needing resource allocation improvements. The intent to expand analytics teams reflects a commitment to enhancing expertise and capabilities, while the challenges faced by leaders highlight issues in data quality, talent acquisition, and aligning analytics with organizational goals.

Further, the report explores the variability in how analytics functions align with stakeholder expectations, with strategies focusing on refining processes, improving data quality, upskilling teams, and adopting new technologies. The fluctuating likelihood of embracing generative AI within analytics functions points to varying levels of readiness among organizations. Overall, the report provides a vital snapshot of the evolving analytics landscape, offering insights into trends and strategies that are shaping the future of AI and data science in the business world.