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Generative AI in Business: A Sector-by-Sector Analysis of Adoption, Investment, and Impact

Discover how Generative AI is revolutionizing sectors from BFSI to retail, offering both large and small firms the tools to innovate and compete. This comprehensive AIM-Research report delves into sector-specific adoption levels, use-cases, and strategic implications for businesses in the digital age.

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In 2023, Generative AI emerged as a game-changer for businesses seeking innovation and competitiveness.

AIM Research’s report offers a deep dive into Generative AI’s adoption across various sectors and organizational scales. Despite a modest overall adoption rate of less than 1%, the report uncovers rich, sector-specific insights and adoption trends in key business functions like sales, HR, and marketing. The report also explores the 2023 investment patterns in Generative AI, providing a strategic view of financial commitments across industries. Additionally, it features case studies from pioneering companies, showcasing real-world applications and offering practical guidance for businesses at the cusp of Generative AI integration. Thank you for your interest in AIM research. We trust these insights will spark meaningful reflections and prove invaluable. Wishing you a peaceful end to the year and a prosperous start to 2024.
 

2023 sees under 1% Generative AI adoption, led by mid-sized financial firms and e-commerce sector investments, with a focus on marketing & sales.

In this report, the measure of ‘adoption’ of Generative AI is meticulously calculated based on the presence and intensity of AI and data science activities within companies. Our approach involved a detailed analysis of the workforce engaged in AI and data science roles, coupled with an assessment of the significance and scale of ongoing projects in these areas.

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